Categories
High-Voltage Newsletter

April 2012

How to…
Edit a mailing that’s been scheduled for delivery

Stop that mailing!
We’ve all done it. We hit the send button, or in MarketVolt’s case, confirm, then we notice a typo, “I put April 5 and it’s supposed to be April 6!”

To enable a mailing to be edited once it’s scheduled for delivery, the delivery must be canceled. You’ll find a link to cancel delivery on the statistics screen. Once canceled, the mailing can be edited.

Please note, when rescheduling delivery, choose time that is at least 1 minute different than the original time.

TIP! When scheduling delivery of a mailing, give yourself the opportunity to cancel and make changes. Once a mailing is within five minutes of its delivery time, it can no longer be canceled.
Newly Hired!
Meet Becki Benz
We are delighted to welcome Becki Benz to the MarketVolt support team. Becki brings many years of experience working in client support. When screening candidates for this position, we were extremely impressed with Becki’s technical knowledge, her organizational skills, and (most importantly) her personal qualities. She’s a great listener, friendly, and eager to help clients. We know she’ll be a great addition to our team. Becki replaces Sandy Barnett who resigned last month.

REMINDER NOTE FOR OUR CLIENTS: Please send support requests to “helpdesk@marketvolt.com” or call 314-529-1435. Sarah Wright, Becki and the rest of the MarketVolt team will field those emails and calls and provide the extraordinary client care that you have grown to expect from MarketVolt.
MarketVolt Referral Program
Spread the Word and Reap the Rewards

Did you know that we have a referral program that rewards you when we land a new client to whom you recommended MarketVolt? The program is simple:

Direct Referrals Pay 15%

We ask all prospects how they heard about us. If they say someone at your organization recommended us, we’ll consider that a “direct referral,” and we’ll credit your account 15% of the gross first-year license revenue from the new account.

Indirect Referrals Pay 7%

We will give you credit for an “indirect referral” anytime we sign a client who learned about MarketVolt by receiving an email from your organization. We’ll credit your account 7% of the gross first-year license revenue from the new account. 

Simple as that.
From the MarketVolt Blog
Sales Lessons From One of My Favorite Movies

MarketVolt’s Tom Ruwitch offers an amusing take on how not to sell in this post from the MarketVolt blog:

When I meet an obnoxious, pushy salesperson, I call that person a “Ned.” That’s a reference to Ned Ryerson – the insurance salesman who went to high school with Bill Murray’s character, Phil Connors, in “Groundhog Day.”

“…Here’s the scary thing: Everyone has a little Ned buried deep inside, and our inner Ned can escape without our realizing it. With email, social media and other interactive marketing technologies, we can deliver a pitch to larger audiences with greater ease than ever before. This makes Ned even more dangerous.

Do you always suppress your inner Ned? Are you sure? As you read what follows, look in the mirror and ask, “Is this me?”

Read on to learn how to recognize and suppress your “inner Ned.”
Categories
High-Voltage Newsletter

March 2012

Thank you Sandy Barnett
Photo of SandyBittersweet news from the MarketVolt support desk: Today is Sandy Barnett’s last day with MarketVolt. The news is bitter, of course, because we will miss Sandy. The news is sweet because Sandy has chosen to make the move so she can spend more time at home being a mom — something she is really excited to do!

Farewell to you, Sandy. And thank you!

IMPORTANT NOTE FOR OUR CLIENTS: Our mission to provide exceptional customer support does not end with Sandy’s departure.
Please send support requests to “helpdesk@marketvolt.com” or call 314-529-1435. Sarah Wright and the support team will field those emails and calls and provide the extraordinary client care that you have grown expect from MarketVolt.
How to…
Resize and Crop Images for Optimal Results

We’ve found an easy-to use (and free!) online tool to help you resize your images for use in your MarketVolt mailings. Simply go to webresizer.com, upload your image, enter your selections, and download the corrected image back to your computer for uploading to MarketVolt. More detailed instructions can be found here.



If you try this out, please tell Sarah what you think of the program.
Recent Changes
Get HTML of Mailings Using the Publish Link
Have you noticed a new link on the preview page of your mailings? It’s the Publish link.

Based on responses from our users, the ability to self-archive and re-publish emails is a high priority. To address that need, we’ll be rolling out publishing options for mailings. Getting the HTML of a mailing is the first phase.

To get the HTML of any mailing to publish and host on your website:
Click the publish link from the mailing preview/edit screen.
Click the “select all” linkCopy to your clipboardon a PC use Ctrl Con a Mac use Command CPaste the text to any web editing software or directly into a CMS.

New Template Released
Three Bar Header with Single Column Message Area and Learn More
This new layout allow you to create templates with the following features:
Mobile-friendly one-column layout.Banner image used in first row automatically scales downMessage areas automatically scale down
For best results, keep all images used under 300pixels
Three header areas which can be used forA bannerA tag line or menu barA newsletter titleLearn more icon and link space

Strategy Seminars and Webinars
In the weeks and months ahead, MarketVolt will be hosting several live and online events designed to help businesses discover how to use email and other interactive marketing solutions to grow their businesses more productively and comfortably. Seating for these events will be limited, and we’ll usually announce them in advance for our clients in this newsletter. So keep opening these emails to check for events that you might want to attend.

Our next event is for nonprofits:

Internet-Powered Fundraising

Learn how to use the internet to achieve your fundraising goals without busting your budget or making your head spin. Hear tips and recommendations about web site design, email marketing techniques, search engines, and social media. Get advice about how to align your online efforts with your overall fundraising strategy to manage your time and budget most effectively and maximize return

Where: St. Charles Economic Development Council
5988 Mid Rivers Mall Drive ; St. Charles, MO 63304
Directions

When: 
Friday, March 30 9-10:30 a.m.

Admission: 
FREE

Registration Required: 
Click here to reserve your spot

Please spread the word to any nonprofits that might benefit from this free event.