| The MarketVolt team wishes you a Happy Holiday Season. We hope you enjoy quality time with family and friends and take this time to reflect on the new year to come. See you next year! |
Does Length Really Matter? In Subject Lines, Yes!  A subject line can make or break your email marketing campaign. Write a good one, and more people open your email. Write a bad one, and all that great email content goes unseen.We often get asked, “What’s the best subject line length to maximize open rates?” Read the answer here… |
Poorly Targeted Pitches Will Backfire We recently received a targeted email from a restaurant trying to pitch catering. It was a nice email, except it was targeted directly to healthcare companies (that’s not us). If a recipient gets your email and thinks, “Hmm… You must have the wrong person,” you need target practice. Click here for targeted email tips |
ExxonMobil’s Egg-citing Ad Offers Branding Lessons for All Sorry for the cheesy pun, but we couldn’t resist after seeing an egg-cellent (oops) ad from ExxonMobil. Every marketer can learn something about branding and messaging by watching.We share the ad and write about the lessons you can learn from it in this this blog post. |
Month: December 2014
Categories
High-Voltage 2014.12.05
| Want to Grow Your List? See J.Crew’s Super Signup Form‘Tis the season to see how successful businesses use online marketing to grow. J.Crew gets it right with the signup form on its web site. This form has hidden lessons that you can follow to grow your business. We reveal those lessons on our blog… |
| Free Advice… We’ll Review Your Signup Form and Offer Suggestions If you think your email signup form on your web site is a perfectly tuned, list-building machine, please skip to the next message. If you would like some constructive feedback that will help you attract more subscribers, it’s your lucky day. Just click here to request our feedback. We’ll visit your site, review the form and then email you with constructive suggestions. |
| The Truth About Animations in Email Should you include or avoid animated images in your emails? We used to say no way, but now we say OK. We explain why animated images can improve your emails and offer tips on how to use them and create them… Read more on our blog |
| Why We Build Web Sites With WordPress When we build websites, we love to use WordPress. It’s an easy-to-use but powerful content management system that won’t break the bank. We share the love on our blog with: Five Reasons We Love WordPress |