| Anatomy of a Business-Building Survey By Pat Hawn Senior Marketing Advisor  Here at MarketVolt we recommend surveys to clients all the time. They’re a great way to take the temperature of clients, learn more about prospects and generally get some easy engagement going (ask questions, get results, share and discuss). Well, I put my money where my mouth was and dropped a survey into my Valentine’s Day message to clients.Here’s what we learned from the survey — along with some tips about how you can use surveys to grow your business. |
| Great Email Tips from a MarketVolt Client By Anna Wiesler Marketing Advisor  At MarketVolt, we often get asked about improving subject lines. Can a subject line increase my open rate? The answer is ‘yes,’ and the next question is: how?Our friends at Geile/Leon marketing agency — who also happen to be our clients — have written a great blog post: Optimize Your Subject Lines for Email Success. Click here to read our summary on Geile’s Post… |
| Email and Social Media Combined Pack a Powerful Punch By Cara Owings Marketing Advisor  Email has always been a great marketing tool to use, but we don’t recommend that you run email campaigns in a vacuum. Combining different marketing channels — such as social media and email — will increase your marketing ROI. In our blog, we share specific ways for email and social media to work together… |
| Marketing Lessons from NBC and the Olympics By Tom Ruwitch Founder and President Earlier this week, NBC premiered The Tonight Show With Jimmy Fallon. Why now? Easy. The network has a huge  captive audience watching The Olympics. Promote the new show repeatedly during the games. Encourage viewers to “tune in tonight.” And, voila, you have a massive audience for your premiere.NBC paid $775 million for rights to broadcast the Sochi Olympics and the network will reportedly spend more than $100 to produce the telecasts. Wow! Why spend nearly $1 billion? Because exclusive content sells — especially when it’s scarce! On an email-only exclusive blog post, we describe how we at MarketVolt use exclusive content and we offer suggestions on how you can improve your marketing ROI by offering exclusive content. Every organization has some degree of exclusive content, so take advantage of it! |
| Refer a Friend — and Reap Rewards By Peter Shinkle MarketVolt CEOMarketVolt is a highly cost-effective tool for email marketing, delivering great return on investment. But did you know that you can reap even more financial rewards by referring us a new customer? Under MarketVolt’s Referral Policy, if you refer us someone who becomes a customer, we will provide you with a credit of 15% of the new customer’s first year license fee. This is just another way that MarketVolt helps you drive down your marketing costs. Read more about the program here… |
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