Happy Thanksgiving The entire MarketVolt team wishes you and yours a Happy Thanksgiving. We are thankful for so many things — especially you, our friends and clients. Our office is located just a few miles from Ferguson, MO so we also celebrate this year with a heavy heart. While we reflect on the events in our community, we are inspired by words shared with us by our friend Cathy Sexton in a note she sent: Be thankful for the difficult times. During those times you grow. Be thankful for your limitations, because they give you opportunities for improvement. Be thankful for each new challenge, because it will build your strength and character. Happy Holidays! |
How Much Text Do Your Emails Need to Improve Deliverability? It won’t matter how pretty your mailing is if people can’t see it. Using one solid image in your mailing can trigger a spam filter. Simply adding some text will help.What is the right combination of text and images to get your messages delivered? With help from our friends at Email on Acid, we answer that question in this post on our blog… |
Time Wasting Tactics to Avoid With the approaching holidays, now is the perfect time to evaluate your marketing tactics to ensure you are marketing productively. Here we share the simple plan to maximize your efforts. This is a must-read for anyone serious about improving marketing ROI. |
Join us for a Holiday Happy Hour  Check out this great email invitation for a Holiday Happy Hour hosted by the American Marketing Association. Even if you can’t attend, click here to see the invitation to see a great example of strong email design and good copy writing humor. Here are the event details… When: Wednesday, December 03, @ 5:30 PM to 8:00 PM Where: Fifth Floor of 911 Washington Ave St. Louis, MO 63101Click here for more details and to RSVP! |
Marketing Lessons from An Email That Stokes Fears  Some marketers hesitate to write copy that addresses readers’ fears. They say they don’t want to be “fear mongers.” But we think it’s OK to stoke fears, especially if you offer an honest solution. Here’s a great example: An email from a financial services firm that asks “Who Will Pay for Mom’s or Dad’s Nursing Home Bill?” In this post on our blog, we analyze this email and outline the marketing lessons from it that you can apply in your business. Read more… |
| Coming Soon: Better Ways to Schedule Your MailingsOur development team is hard at work on an easier-to-use mailing delivery system that also includes these new features:Recurring delivery: Set your mailing to go out on a regular schedule, daily, weekly, monthly or yearly.One-off delivery: Send your mailing to addresses that are not already grouped (or even in your account) right at the time of delivery.Edit a scheduled mailing: No need to cancel a delivery to edit the mailing. Mailings will be editable right up until the time of delivery.These are just a few of the changes we’ll be implementing to improve the MarketVolt experience. Watch for an announcement of all the changes coming soon. |
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