View in browserShare thisMarketing Lessons from The Pasta House, Presentation tips, Facebook changes, Website advice, and a Seminar invite!  | ||
| List-Building Lessons from The Pasta House Our friends at The Pasta House Co. — a chain of Italian restaurants in and around St. Louis, Mo. — do a great job of building their email list using MarketVolt’s online signup form, automated follow-up tools, and survey engine. Here’s how Pasta House does it… On the front page of the Pasta House web site, visitors see a prominent call to action: “Sign up for special offers & discounts here and get a FREE appetizer!” Two best practices here:Include a prominent call to action for email list signup on your front page.Give people an incentive to join your email list.We dig deeper into the Pasta House signup process and describe more list-building best practices on our blog  | ||
| Web Site Quick-Tip: Make Your Domain Easy to Spell When we build web sites for clients, we always advise that they choose a domain name that is simple and unambiguous to spell. If you choose a domain name that’s difficult to spell, prospects stumble as they search for your site. Want more web site tips? Click here to download 11 Essential Elements for a Great Web Site.  Presentation Tips from the MasterWhen it comes to public speaking, Fred Miller is a master. Here are seven tips from Fred on how to take your presentation from Blah to Ah!. We love this for lots of reasons: 1) The tips are great. 2) The title is catchy and clever. 3) This is a great example of how to share a presentation online using a great site called SlideShare. Click here to view the presentation… | | July Speaker Series: Learn Email Marketing Strategies to Strengthen Your Business Join MarketVolt’s VP of Sales, Pat Hawn, as he discusses email strategy to attract leads, market productively, and communicate effectively to accelerate your business. When: Thurs, July 24, 5:30pm – 7:00pm Where: Unidev/The Net Impact Chesterfield Office Click here for details and registration..  5in25: New Look & New Webinars Our 5in25 Webinar Series features powerful marketing ideas for B2B businesses, B2C businesses, and non-profits. Five powerful marketing ideas delivered in just 25 minutes.We’ve updated our logo and web site and added new topics to the calendar. Visit 5in25.com for a list of upcoming webinars! |
| Facebook Now Limits the Reach of Business Pages Facebook now makes it more difficult — and expensive — for your content to be seen. People who like your Facebook page won’t necessarily see all of your posts. You may already have noticed the “seen” counts declining for your posts.  Facebook has changed their algorithms to encourage paid ads over free advertising. Facebook will only display your posts to a fraction of your followers. Unless your followers go directly to your page, they may miss your posts. Facebook now encourages businesses to “boost” their posts by converting them to paid Facebook advertisements. We still think Facebook is a great platform to reach audiences — via both the free (‘organic”) and paid channels, and social media, in general, works well with email marketing. But gone are the days when you could reach huge audiences for “free.” Here are two great resources on the topic:From Adweek: Facebook Reportedly Slashing Organic Reach for PagesFrom Contently: Facebook’s Goodfellas Moment |
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