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High-Voltage Newsletter

July 1 2014 High Voltage

View in browserShare thisMarketing advice from Key and Peele, New Spam Law, Twitter tips, and more!
Thanks from MarketVolt!

Thanks for joining MarketVolt last week at the Charter Business Speaker Series with the SBMON. As promised, here is an addition of our bi-monthly newsletter in which we provide marketing tips, event information, and MarketVolt updates to keep you entertained! 
Canadian Law May Affect You If You Have Recipients in Canada  

A new Canadian law requires businesses sending commercial emails to Canadians to obtain express permission for those emails, and to keep documentation of that permission. The law also gives the senders up to three years to keep sending if they have “implied” permission, such as when a customer makes a purchase from a business.

We have all the details on our blog.

You also can contact your MarketVolt marketing advisor for more information.           
Marketing Lessons from
Key and Peele 


The comedy duo, Key and Peele, shed a different light on marketing. They spend time building a relationship with their audience by providing them interesting content on a regular basis to gain trust and make marketing messages hit home. See how K&P get some laughs while building their audience…


Start Tweeting to Engage Customers
The continual growth of Twitter makes it a great platform to engage your followers. Try something new! Create a plan to incorporate tweets in your overall marketing goals. Click here for 4 ways to engage Twitter followers…


Keeping Email Subscribers Interested

So you have an email database. Leads, prospects, and customers have said “yes” to receiving information about your business in their inbox. The next step is keeping them interested in what you are sending. Click here for 4 ways you can keep subscribers beyond the first message…


Five Marketing Ideas in 25 Minutes

Our new Webinar Series features powerful marketing ideas for B2B businesses, B2C businesses, and non-profits. 

Visit 5in25.com for a list of upcoming webinars!
MarketVolt Support – Online, All the Time!

For MarketVolt users out there, the help desk is always there to help. You can reach us at 314-529-1435, or helpdesk@marketvolt.com. But as another resource, we also provide an online help-guide. Click on the green “online help” at the top corner of your MarketVolt page, and you will be prompted to a page with detailed instructions on MarketVolt usage. You can search by word or phrase of the issue. 
If logged into MarketVolt, click the above picture and browse our online help.
Categories
High-Voltage Newsletter

HV Newsletter Mid-June 2014

Email personalization tips, the power of surveys, web site ideas, stock photo recommendations, and more…View in browserShare this
Personalized “From…” & Reply Save Time, Improve Results 

Recipients are more likely to open your emails if you send them from a person the recipient knows, rather than just from your company name. You should also personalize the reply-to address of your emails so recipients are more likely to interact with the sender.

If you use an email provider other than MarketVolt, it can be a challenge when various recipients have relationships with different contacts in your business. With other systems, It’s a lot of work to schedule delivery of an email multiple times if you have different “from…” names and reply-to addresses for different recipients. 

MarketVolt solves this problem by automatically merging different from names and reply addresses into a single email delivery. We’ve now enabled “From…” and reply merging for all accounts. 

Here’s a post on our blog about how a networking group uses personalized from and reply to improve email marketing results. 

Here’s a link to MarketVolt’s online help that explains how this feature works. 



Email Quick-Tip

Include interactive surveys with your email newsletters to solicit feedback from your clients and prospects.

When a client offers positive feedback, ask whether you can use the feedback in a public testimonial or case study. 

More marketing tips on our blog
Web Site Quick Tip

Publish testimonials on your site. Testimonials are especially effective for answering prospects’ objections.

More tips in our updated free report
15 Essential Elements to
Maximize the Impact of your Website
 

Click here for the report
Stock Photography Options for Email, Web and Social

The web offers countless stock photography options if you need photos or graphics for your emails, social media posts or site. But prices and quality vary. Which ones are best?

Here are four of our favorites. There are many others available, but we always find what we need by relying on these four sites…
Five Powerful Marketing Ideas in 25 Minutes

Earlier this month, we launched the 5in25 Webinar Series — five powerful marketing ideas deliver in just 25 minutes. The response has been great. 

Visit 5in25.com for a list of upcoming webinars.