| Boost Profits by Bringing Back Lost Customers Reacquiring lost customers usually costs less than attracting and converting new ones. If you don’t have strategies and tactics to reacquire lost customers you are probably missing a great opportunity to improve your bottom line. Read more… |
Gmail’s Promotions Tab? Don’t Worry!Last year, Gmail introduced an interface that takes most commercial emails out of the “Primary” inbox and places them under the “Promotions” tab.  Many email marketers worried open rates would plummet because recipients would not retrieve mailings from under the Promotions tab. Turns out the fears may have been overblown. In fact, the promotions tab may be a good thing, according to email marketing expert Jeanne Jennings. Read more in this article from our friends at ClickZ. |
| MarketVolt Integrates with 400+ ApplicationsWe’re excited to report that MarketVolt now integrates with more than 400 applications, including some of the most widely used customer relationship management (CRM) platforms, through a partnership with Zapier. As part of the Zapier network, MarketVolt can automatically send or receive contact data from other applications. For example, a client can automatically create a new recipient in MarketVolt when adding a new lead to a CRM, such as Salesforce. No custom code required. No need to login to MarketVolt to transfer that new CRM lead to the email list.  Our clients are already using Zapier to integrate MarketVolt with event management systems (such as EventBrite), online shopping carts, office applications (Google docs and MS Office), content management systems (such as WordPress), online meeting platforms (such as GoToMeeting) and CRMs. If you’d like to learn more about how to automate business processes using MarketVolt and Zapier, email sales@marketvolt.com or contract your account representative. |
| Paste Plain Text to Avoid Formatting ErrorsThe applications that people use to read email are finicky. An email draft that looks fine in your web browser may not look the same when delivered to a recipient using Outlook, Gmail or other email readers because those readers can’t translate certain formatting commands. MarketVolt’s built-in editor generates formatting designed to work well in Outlook, Gmail and other email readers. But the formatting can be compromised if you introduce incompatible code when you paste content from outside sources. Copying and pasting content from Microsoft Word, a web site, or other source can introduce code that doesn’t work in some email readers. That’s why we always recommend that you paste only unformatted plain text when you copy content from another source. MarketVolt has a paste-plain-text button in its editor. This will strip all formatting from the content your pasting and insert safe, compatible text into your mailing. It’s easy then to reapply formatting — font faces, colors, bolding, etc. — to the content you pasted. By formatting the text after you paste it into the editor, you avoid formatting headaches and improve the odds that it will look as you intended in all email readers. Here’s a page from MarketVolt’s online manual which explains more. |
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