| Use Preheaders to Improve Open Rates Tick. Tick. Tick.  That’s how long it takes subscribers to decide if they are willing to open your email.Tick: Sender Name Who sent this? Do I know or recognize the sender? Tick: Subject Line Do I find this interesting or provocative? Tick: Preheader Text Does the rest of the text visible in my inbox compel me to open? A preheader is the first set of text in the body of your email — the part that your recipients’ email applications will display as a one- or two-line preview in the inbox. Creatively using the preheader can be the difference between an open or delete. We share preheader examples and tips on our blog… |
Which List-Building Tactics Are Working Best?  We were glad to see a new study that underscores a marketing idea we share often: If you want to build your email list, offer free content in exchange for an address.Demand generation company Ascend2 surveyed 251 marketing, sales and business professionals, 42% of whom said content downloads are the most effective tactic they use for to grow their email lists. The most popular tactic (43%): creating members-only content that requires prospects to exchange an email address for access. Read more… |
| Marketing Lessons from Mark Twain Mark Twain once wrote, “There is no such thing as a new idea.” We agree. That’s why we spend so much time swiping others’ good ideas. Before you call the authorities, let us explain. When we see an email we like, we save it to a “swipe file.” What’s a swipe file, and how can you use it? We answer those questions on our blog. Read more… |
| A Great Resource for Social Media MarketingQuick quiz… What’s the ideal size for a:Facebook page cover photo?Twitter profile header?Logo on your LinkedIn company page?Video or photo in a Facebook post.Photo shared on Twitter?Not sure? Yeah, same here.Even if you’re not a graphic designer, you may be posting to one or more social media platforms, and you may be pretty confused about all the different sizing rules. Thanks to the good folks at CoversHub.net (designer of Facebook cover photos), we now have the answers in one place. We now present The Ultimate Social Media Design Blueprint 2015. |
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