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High-Voltage Newsletter

2014.09.18 High-Voltage

Use Email Stats to Rescue RelationshipsDo you dedicate time to ensure that your customers are happy and want to stay with you? If not, your retention rate might slip and your profits may fall. You can use email marketing to spot at-risk-relationships so you can then take steps to rescue them.

In a new post on our blog, we describe how we use our own email newsletter to identify at-risk clients. It’s an approach you can use to improve customer retention and increase profits.
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Do You Want to Attend the Largest Networking Event of the Year?
MarketVolt is a proud sponsor of the Big Bash hosted by Yellow-Tie. Join us for an evening of conversation, drinks, and most importantly – new connections! You don’t want to miss this networking opportunity!

When: Thursday, October 16 @ 5:30 PM 
Where: 
Logan University Purser Center
1851 Schoettler Road
Chesterfield, MO 63017

 REGISTER NOW

Don’t Treat All Emails the Same
What’s the difference between an email newsletter and an email sales piece? If you don’t know the answer, your marketing may not be as effective as it could be.

Our friends at the Valuable Content blog wrote a great post that explores the difference between newsletters and sales emails and explains why the differences matter. 

 Read more
Set Your Own Time Zone in MarketVolt
We’re happy to announce a new feature that allows you to set user-level passwords. Someone logging in from New York? Set the time zone for that user to eastern time. In LA? Set the time zone to Pacific.

MarketVolt has always been one of the only email services to allow unique logins and permissions for multiple (unlimited) users. But until now, there was just one time zone set for the entire account.

With this new feature, you can set a default time zone for your account, but then override that default setting with different time zones for individual users. 

If you’re a MarketVolt client and want more info on how to use this feature, click here or email helpdesk@marketvolt.com

Free Marketing Webinars 

Five powerful marketing tips in just 25 minutes without leaving your desk. What a deal! That’s what you get with MarketVolt’s 5in25 Webinar Series. Different webinars for B2B, B2C and nonprofits. New webinars added each week.

Go to 5in25.com for the list of upcoming webinars.  Register Now
Categories
High-Voltage Newsletter

2014.09-1 High-Voltage

How an Association Quickly Expanded its Volunteer Ranks Using Email Marketing
The St. Louis chapter of the American Marketing Association, a MarketVolt client, struggled to enlist volunteers — until it employed a simple tactic using MarketVolt emails and link tracking. 

We share the story in our blog and share tips that you can apply to your business.

 Read more

Lessons Learned from the Ice Bucket ChallengeThe ALS Ice Bucket Challenge has taken the social media world by storm and created a tidal wave of donations.

We discuss the marketing lessons learned from this campaign in our blog.

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Does your marketing fizzle? Try tactics for selling with sizzle!
Come have lunch at the St. Charles County Chamber of Commerce and hear Pat Hawn, our VP of Sales at MarketVolt, speak with other professionals about how to ensure your marketing strategies are effective.

When: September 9, 2014 @ 11:00 AM
Where: 
Stegton Regency Banquet Center  
1450 Wall Street St. Charles, MO 63303

 REGISTER NOW
Email Marketing ROI
Most of our clients know that we specialize in email marketing because the return on investment is significant for every dollar you spend. This article tells just how beneficial email marketing is and how to get the most out of it…

Free Marketing Webinars 

We’re offering free weekly webinars with 5 powerful marketing ideas in 25 minutes. These strategies are proven, and can be used for businesses of all shapes and sizes. Visit 5in25.com for the full list of current webinars and registration information.  Register Now

Does Your Website Need a Makeover?Have you visited your own website lately? Entrepreneur on Fire, a resource for business owners, features some great insights about upgrading your website to better communicate with your audience and reach business goals.

One of our favorite tips is having a call to action. The article says, “A great example is an opt-in offer: you create something your audience wants, and then give it to them in exchange for their email address.” We strongly agree that incentives in exchange for an email address will capture those who visit your website but don’t become customers right away.  Read more website tips
Categories
High-Voltage Newsletter

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