Month: April 2014

Categories
High-Voltage Newsletter

April 2014 High Voltage

MarketVolt’s Mobile Friendly TemplatesSmart marketers today do everything they can to enhance how email appears on mobile devices. MarketVolt has launched five new mobile friendly templates to help you do just that.

The templates are built to scale down the width of the mailing (and in some cases stack columns on top of one another) reducing the need for mobile viewers to magnify or swipe left to right to see all of an email. In fact, this email is built on one of our new templates.

Learn About Our New Templates
 Reaching your Mobile Audience By Anna Wiesler
MarketVolt Marketing Advisor

My coworker enjoys telling this story about my relationship with my smartphone. She came up to my desk one day to ask if I had received her email. My computer was up and running, but I instinctively ignored it and grabbed my Android to check my inbox. 

Obsessive? Maybe. But checking email on cell phones is here to stay, and that’s why I recommend this article on how best to reach your mobile audience.
 Run and Finish Strong with List SegmentationGO! St. Louis’ sent 108 mailings via MarketVolt in the past 12 months. Yet no one seems to be wearying of their emails. In fact, a recent email regarding the marathon earlier this month had an astonishing open rate of 73%.

How does GO! St. Louis keep that kind of stamina? The answer: segmentation, big-time. 

Learn about list segmentation by GO! St. Louis.
 MV’s Marketing Advisors Ready to Help YouEvery MarketVolt account comes with the free services of a Marketing Advisor — an experienced digital marketer who can help you with a broad array of issues related to marketing. These are services you are not likely to find with any other email service provider.
 
MarketVolt Sponsors All American 5KMarketVolt Chief Technologist Bill Langton, who routinely busts out of our office building over lunch break in his running shorts and shoes, will lead our team of runners. The event, which also includes a 1-mile Family Fun Run, takes place on Saturday morning, June 15.

Learn about the race.

Forward to A FriendDo you know people who want to grow their businesses more productively and profitably? These free marketing tips might help. If you share this email with your friends, we would be grateful (and they will be, too)!

Join Our Email ListIf you’re seeing this email online — rather than in your inbox — or had it sent to you by a friend or colleague, you may not be on our mailing list. Join now to receive emails from us with with strategy, tactics, tips, and news to help you grow your business — productively and comfortably.Connect With Us

Share This EmailClick the button(s) below to share this email on your favorite social networks. Thanks for spreading the news!facebooktwitter
googlelinkedin
Categories
High-Voltage Newsletter

High-Voltage Newsletter April 2014

New Mobile Friendly Templates
By Peter Shinkle
Chief Executive Officer
peter@marketvolt.com 

With more people opening email on their mobile phones and tablets, smart marketers everywhere are doing everything they can to enhance how email appears on mobile devices.

Now, MarketVolt has introduced a suite of enhanced email templates that will maximize the appearance of your emails on mobile devices. While many of our previously existing templates fared well on mobile devices, the new templates are designed to ensure a high-quality presentation.

Learn About Our New Templates
 Time Zone Feature Coming Soon
By Bill Langton
MarketVolt Chief Technologist
blangton@marketvolt.com

MarketVolt will soon release an update that will allow users to select a prefered time zone. The new feature will be particularly useful for clients outside of the Central Time Zone and those with users in multiple time zones sharing the same account.

After the release, all date and time values displayed or entered in MarketVolt will be shown in the time zone specified by the user. For those outside of the Central Time Zone, this new feature will mean no longer having to do time zone math to set a specific mailing delivery time or see when a link was clicked.

A separate announcement providing more specific instructions will be made shortly before the new feature goes live.

 Small Business Monthly Conference
Will Feature MV Founder Tom Ruwitch
By Peter Shinkle
MarketVolt CEO

St. Louis Small Business Monthly will hold its 20th annual business conference, the St. Louis Business Expo, next month in St. Charles. MarketVolt Founder and President Tom Ruwitch will lead the kickoff seminar, a discussion of online marketing techniques that companies can use quickly and easily.

The event, which takes place April 8 at the St. Charles Convention Center, is free and open to the public. It features speakers discussing subjects ranging from digital marketing to corporate partnerships and cloud computing.

The conference web site provides this summary of the kickoff seminar: “Interactive marketing expert Tom Ruwitch will share seven examples of proven marketing tactics that he or his clients have employed to close more sales, improve customer retention or generate referrals. Tom has selected real-life examples that you can apply without busting the budget. This is not some theoretical, hocus-pocus. These are real strategies and tactics that Tom has taken directly from his playbook and that you can add to yours.”

For more information, visit the conference web site.
 Recommended Productivity Tools
By Tom Ruwitch
MarketVolt President

I recently asked several business experts whom I know, “What is one of the online tools you’re using to help you operate more productively and how does it help?”

Here are a few of the answers published on the Experts for Entrepreneurs (e4e) blog. Experts 4 Entrepreneurs is a community for savvy business people who want to grow their businesses quickly, run them more efficiently, and enjoy the fruit of success and living well. I contribute regularly to the e4e web site, and MarketVolt hosts monthly e4e workshops on a variety of topics. 

Learn more about e4e…

Mobile Marketing Tips
By Anna Wiesler
Marketing Advisor
anna@marketvolt.com
“Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.”
 
Forward to A FriendDo you know people who want to grow their businesses more productively and profitably? These free marketing tips might help. If you share this email with your friends, we would be grateful (and they will be, too)!

Share This EmailClick the button(s) below to share this email on your favorite social networks. Thanks for spreading the news!  
  

Connect With Us

Join Our Email ListIf you’re seeing this email online — rather than in your inbox — or had it sent to you by a friend or colleague, you may not be on our mailing list. Join now to receive emails from us with with strategy, tactics, tips, and news to help you grow your business — productively and comfortably.