Symbols in Subject Lines? Here’s the Scoop… Did you notice the Santa symbol we placed in the subject line for this email? We hope it caught your eye. Studies suggest that more people open emails and click the links if the subject line has a symbol, or emoji. Before sending this email, we put a post on our blog that shares some of the studies, notes some of the risks, and — most importantly — outlines a simple way for you to add symbols to your emails. Read more… |
Highly Recommended… Is your social media ready for the holidays?  You’ve probably already been working on your social media strategy for the holiday season. But, if you are behind in getting it kicked off, our friends at Hootsuite have an excellent resource to create a social media holiday campaign that keeps on giving. Go here to learn more and watch the Hootsuite Webinar. |
Gifts For You…Since we gave him so much good PR, Santa decided to help us by developing a list of apps and websites that are useful for marketers. Funny coincidence: Every item on the list is something we use here at MarketVolt. We Meddle Meddle is designed to help people who aren’t professional marketers easily improve their online visibility by creating or curating content tailored to their audiences. Pixlr Editor or PicMonkey Free online image editors. We have Photoshop, but we use it much less because these apps perform do the job — right from a web browser. Canva Use Canvas drag-and-drop feature and professional layouts to design constantly stunning layouts. Colorzilla A browser plugin that allows you to click an “eye-dropper” directly on a web page and capture the color on which you clicked. This is very useful if you need to match the color of a logo or any other element of a web site you’re visiting. Toggl With Toggl you track time in real time. You never lose a minute of your billable time. If you forget to switch it on, then enter time later on. Organize your time by projects or tags, and mark it as “billable.” Delicious Discover, share and organize the hottest links online. Join.me Free, easy-to-use screen sharing and video conferenceing with VoIP. |
Best Practices Holidays and Seasonal Transitions Inspire Content — Year Round  So…after thoroughly milking the holiday season theme in this newsletter, we want to remind you that holidays and seasonal changes can be great hooks for marketers at all times — not just in November or December. Our friends at Mosby Building Arts nailed this concept in September when they used MarketVolt to create and deliver a great email newsletter that shared useful content related to the change of seasons. Here’s a post on our blog that analyzes the Mosby email and offers lessons you can apply to make your content more engaging and relevant. |
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