| The MarketVolt team wishes you a Happy Holiday Season. We hope you enjoy quality time with family and friends and take this time to reflect on the new year to come. See you next year! |
Does Length Really Matter? In Subject Lines, Yes!  A subject line can make or break your email marketing campaign. Write a good one, and more people open your email. Write a bad one, and all that great email content goes unseen.We often get asked, “What’s the best subject line length to maximize open rates?” Read the answer here… |
Poorly Targeted Pitches Will Backfire We recently received a targeted email from a restaurant trying to pitch catering. It was a nice email, except it was targeted directly to healthcare companies (that’s not us). If a recipient gets your email and thinks, “Hmm… You must have the wrong person,” you need target practice. Click here for targeted email tips |
ExxonMobil’s Egg-citing Ad Offers Branding Lessons for All Sorry for the cheesy pun, but we couldn’t resist after seeing an egg-cellent (oops) ad from ExxonMobil. Every marketer can learn something about branding and messaging by watching.We share the ad and write about the lessons you can learn from it in this this blog post. |
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