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High-Voltage Newsletter

HV Newsletter Mid-June 2014

Email personalization tips, the power of surveys, web site ideas, stock photo recommendations, and more…View in browserShare this
Personalized “From…” & Reply Save Time, Improve Results 

Recipients are more likely to open your emails if you send them from a person the recipient knows, rather than just from your company name. You should also personalize the reply-to address of your emails so recipients are more likely to interact with the sender.

If you use an email provider other than MarketVolt, it can be a challenge when various recipients have relationships with different contacts in your business. With other systems, It’s a lot of work to schedule delivery of an email multiple times if you have different “from…” names and reply-to addresses for different recipients. 

MarketVolt solves this problem by automatically merging different from names and reply addresses into a single email delivery. We’ve now enabled “From…” and reply merging for all accounts. 

Here’s a post on our blog about how a networking group uses personalized from and reply to improve email marketing results. 

Here’s a link to MarketVolt’s online help that explains how this feature works. 



Email Quick-Tip

Include interactive surveys with your email newsletters to solicit feedback from your clients and prospects.

When a client offers positive feedback, ask whether you can use the feedback in a public testimonial or case study. 

More marketing tips on our blog
Web Site Quick Tip

Publish testimonials on your site. Testimonials are especially effective for answering prospects’ objections.

More tips in our updated free report
15 Essential Elements to
Maximize the Impact of your Website
 

Click here for the report
Stock Photography Options for Email, Web and Social

The web offers countless stock photography options if you need photos or graphics for your emails, social media posts or site. But prices and quality vary. Which ones are best?

Here are four of our favorites. There are many others available, but we always find what we need by relying on these four sites…
Five Powerful Marketing Ideas in 25 Minutes

Earlier this month, we launched the 5in25 Webinar Series — five powerful marketing ideas deliver in just 25 minutes. The response has been great. 

Visit 5in25.com for a list of upcoming webinars.

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