| Marketing Lessons from Lousy Airline EmailsMarketVolt President Tom Ruwitch recently opted-out of American Airlines’ email list because of the irrelevant, un-personalized Weekly Deals to Go. Tom tells the story on our blog and explains why his experience can instruct your email marketing. Read more…  |
Seth Godin: Email Marketing is “Priceless”  Seth Godin is among the most respected internet marketing experts on the planet. So when he speaks, we listen. That’s why we were so happy to hear Godin, the father of permission marketing, endorse email marketing in a big way during a recent interview. Referring to email, Godin said, “I think showing up in a trusted way, regularly is priceless.” He said this when asked why he prefers to “stick with” email, rather than relying on social media to promote his products and services.We dig deeper and reveal his incredible results from a recent email campaign in this article on our blog. |
Is Your Site Mobile Friendly? If Not… You probably can tell if your web site is “mobile friendly” just by looking at it. But in some cases, a site that looks mobile-friendly may not be mobile-friendly, according to the authority that matters most — Google. If your site is not mobile-friendly, Google will lower your ranking when people search on mobile devices. And the ranking penalty probably applies also when people search from desktops. Google Offers A Simple Test Go here to run Google’s mobile-friendly test on your site. Just enter your site’s URL, and Google will give you its verdict. (MarketVolt.com’s Google test results are pictured here. We passed!) What Should You Do If Your Site Is Not Mobile-Friendly? Fix it. VIsitors are leaving your site and Google is penalizing you if your site is not mobile friendly. The good news: It’s easier than ever to make a site mobile friendly — especially if you build your site with the WordPress content management system. MarketVolt’s web site development team converts sites from mobile-unfriendly to mobile-friendly, and we also build mobile-friendly WordPress sites from scratch. For a limited time, we’re offering a free consultation (via web and telephone) in which we will review your web site and recommend quick and affordable ways to make it mobile friendly. Go here to learn more and claim one of the free consultations. |
| Highly Recommended… SEO Tips from a Master  Speaking of web sites and Google, we’re big fans of Will Hanke and his firm Red Canoe Media. When it comes to search engine optimization, Will really knows his stuff. That’s why we’ll be attending his upcoming event: 17 Point SEO Checklist Webinar. This free webinar will reveal 17 things to check on your web site to help improve your rankings in the search engines. Details and registration here… |
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