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That homely looking guy pictured below can help you dramatically improve your email marketing. In fact, he can help you with all of your marketing and branding.
He’s the “Hardworking Farm Boy” in a print advertisement from Rosetta Stone. It’s the best print advertisement I’ve ever seen.
I discuss the ad and describe the lessons you can draw from it in a short video presentation recorded in September. Check out the video to see the full ad and to learn how it can help you establish a foundation for all of your messaging.
Why should he matter to you? Because you want to deliver interesting, relevant, compelling content to your readers if you expect them to open and engage with your emails — if you want them to respond to your messaging. This is true whether you’re a for-profit or nonprofit, small or big, B2B or B2C. This applies to all businesses.
More Resources to Help You Create Better Content
If you create content for email campaigns, social media or other communication channels, you have probably struggled with what to write. I know I have. I worked for 10+ years as a newspaper reporter and have worked in marketing for nearly 20 years, but it can still be a struggle.
That’s why I constantly study ways to be more effective at content creation — to determine what to write, and to discover better ways to plan and organize efforts around content creation. We’ve developed lots of expertise in this area, and we share that expertise in various ways. The video is one example.
Our blog is loaded with posts that will help you with content planning and creation. Here’s a selection:
- Content Calendars Cure Headaches and Prevent Failures
- Simple Planning Can Cure Writer’s Block
- We All Sell the Same Things: Fulfillment and Relief
- Don’t Be Afraid to Address Readers’ Fears
- How Curating Content Can Elevate Your Marketing
- Marketing Lessons from Albert Pujols and the Girl Who Dumped Me
If you have any questions about the video, the blog posts, or content creation in general, shoot me an email. I’d be happy to hear from you.
Thanks.
Tom Ruwitch
MarketVolt President/CEO