| Hello: Here’s the third edition of MarketVolt’s Monday Mash-up. We’ll kick off every week with this quick collection of tips, recommendations, observations and other interesting, valuable stuff. – Tom |
| Monday, January 22, 2018 MarketVolt’s Monday Mash-Up I’m reading… Crucial Conversations: Tools for Talking When Stakes Are High. This book may be the one I recommend more than any other. And it’s one I re-read every few years. This book has made me a better communicator in business and my personal life. Here’s how the publishers put it: “When stakes are high, opinions vary, and emotions run strong, you have three choices: Avoid a crucial conversation and suffer the consequences; handle the conversation badly and suffer the consequences; or read Crucial Conversations and discover how to communicate best when it matters most. ” I’m listening to… St. Louis-based soul singer Brian Owens. I’ll keep this short. Check him out: Covering Johnny Cash’s Ring of Fire (!)Killing it on Sam Cook’s A Change is Gonna ComeHis original Love, Love (The Anthem), written in response to the events in Ferguson, MO Quote we’re pondering… “Copy cannot create desire for a product. It can only take the hopes, dreams, fears and desire that already exist in the hearts of millions of people, and focus those already existing desires onto a particular product. ” Eugene Schwartz (from Breakthrough Advertising) Great Resource Instapaper. When I come across an article or other online content I’d like to read later, I click the “Instapaper” button built into my browser (extensions for Chrome, Firefox and others). A stripped down version of the content is saved to my free Instapaper account. Later, I load my Instapaper app on my phone, tablet or computer and all of my saved content is there to read — even if I don’t have an internet connection. Reason we’re grateful… Most of us at MarketVolt live and work in St. Louis, MO. We’re grateful to be here. I was thinking about St. Louis over the last few days as news broke that it isn’t among the 20 finalists for Amazon’s second headquarters. The news prompted me to read the proposal St. Louis submitted to Amazon. The proposal described what I already knew — this is a place with a vibrant business community, great housing that’s way more affordable than coastal cities, a central location, terrific cultural resources and good people. Yes, we have our challenges. In praising this place, I don’t mean to ignore or diminish those issues. But despite those challenges, I’m happy to be raising a family and running a business in St. Louis. *** We’re grateful to you for reading. Please email me with requests, suggestions and feedback. What do you like? What don’t you like? Any reading, listening, quoting, resourcing that you think we should share? Send us a tip. Until next time, enjoy the rest of this week and the weekend. Tom |
Categories