| Hello: Here’s the latest edition of MarketVolt’s Monday Mash-up. We’ll kick off every week with this quick collection of tips, recommendations, observations and other interesting, valuable stuff. – Tom |
| Monday, April 9, 2018 MarketVolt’s Monday Mash-Up Brilliant Marketing Videos I never thought I’d say this: I recommend these videos about supply chain software. Yeah, I said supply chain software. Trust me. The company: Kinaxis. The videos: A six-episode series (each < 2 minutes) called “NewKinexions.” In the first video, a man runs into his annoying ex (his former supply chain software) at a restaurant. Soon after, the man’s new girlfriend, Kinaxis, appears. Hijinx ensue, and we discover why Kinaxis is the right choice. The other five videos follow the same formula. Funny and smart marketing. I’ll be diving deeper into these great videos (among the best B2B marketing pieces I’ve ever seen) in the near future, including… On Tuesday — Live in St. Louis or Via Facebook I’ll be the featured kick-off speaker at the St. Louis Business Expo. When: 10 a.m. CDT, Tuesday, April 10 Where: St. Louis Business Expo at the St. Charles Convention Center. The event is free. If You Can’t Attend In Person: Watch on Facebook Live at Facebook.com/MarketVolt The Topic:Three Great Ads & Nine Priceless Marketing Lessons Ever wonder how to create marketing messages that capture prospects’ attention and drive action? Discover three of the greatest ads ever and how they reveal nine marketing lessons that you can apply to grow your business.I’ll discuss Kinaxis “NewKinextions” and two other ads I love. Recommended Resource My buddy Adam Kreitman is a brilliant marketer and a great writer. His “daily(ish)” emails are on my must-read list. People ask me all the time, “How much is too much with email?” My reply: If you’re sending emails that are not entertaining, interesting or pertinent, one email is too much. Adam’s emails prove the other side of the equation: If you send emails that are consistently entertaining, educational and pertinent, people will welcome them in their inboxes, no matter how many you send. If you’re interested in good storytelling and in marketing, I suggest you subscribe to Adam’s email list here. My Favorite Time-Keeping App (And Reasons to Track Time) Here’s a great article about the benefits of time-tracking. And here’s the time-tracking tool I recommend: Toggl. Simple to use. And affordable (free version is enough for many; paid versions start at <$10/month). Quote We’re Pondering “Either you’re going to tell stories that spread, or you will become irrelevant.” – Seth Godin *** Any reading, listening, quoting, resourcing that you think we should share? Send us a tip. Until next time, enjoy the rest of this week and the weekend. Tom |
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