| Hello: Here’s the latest edition of MarketVolt’s Monday Mash-up. We’ll kick off every week with this quick collection of tips, recommendations, observations and other interesting, valuable stuff. – Tom |
| Monday, April 30, 2018 MarketVolt’s Monday Mash-Up Great Tool for Managing and Reading Blogs So many great blogs. So little time to read them all. I use Feedly to organize the blogs I follow into a one-stop-shop of categorized headlines and links. Rather than jumping from blog to blog, I can read all of my favorite blogs in one place. Blog managers like Feedly are known as RSS readers. There are many available that I’ve tried. I like Feedly best. New Video Quick-Tips from MarketVolt If you have 1:17 (that’s a minute, seventeen seconds, NOT one hour, seventeen minutes), check out this video — the first in a new series of quick-tips. We’ll be posting new videos every two weeks, each with a quick tip that will help you with your email campaigns. Today’s topic: Ditch the Tricks with Your Email Subject Lines. Interesting Article About Privacy Issues Last week, police arrested the serial murderer/rapist known as “The Golden State Killer.” Great news, right? Yes, but the way they found him — using the killer’s DNA and a genealogy website to find his relatives — raises some fascinating and potentially troubling privacy issues. Here’s a great article that tells the story and discusses those issues. I’m Watching “Start With Why” (Again) This is a TEDx talk I watch over and over again and recommend more than any: “Start With Why – How Great Leaders Inspire Action.” It helped change the way I think about marketing, communications and leadership. Provocative Quote I’m pulling lots of great nuggets from Tribe of Mentors, the book I recommended in last week’s Mash-up. Here’s one that may spark some debate. Reply and let me know whether you agree with this or not… “Of the many, many excuses people use to rationalize why they can’t do something, the excuse ‘I am too busy’ is not only the most inauthentic, it is also the laziest. I don’t believe in ‘too busy….’ Busy is a decision. We do the things we want to do, period. If we say we are too busy, it is shorthand for ‘not important enough.’ It means you would rather be doing something else that you consider more important.” – Debbie Mellman, Founder and Host of the “Design Matters” podcast, quoted in Tribe of Mentors. *** Any reading, listening, quoting, resourcing that you think we should share? Send us a tip. Until next time, enjoy the rest of this week and the weekend. Tom |
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