| Hello: Here’s the latest edition of MarketVolt’s Monday Mash-up. We’ll kick off every week with this quick collection of tips, recommendations, observations and other interesting, valuable stuff. – Tom |
| Monday, May 7, 2018 MarketVolt’s Monday Mash-Up My Favorite Note-Taking App Evernote is one of my most important productivity tools. I run Evernote on my desktop browser and through apps on my mobile devices to record voice memos, scribble quick notes, draft blog posts and emails, clip content from the web, store recipes and more. Everything I do on one device syncs to the others. Here’s are a great article that describes how to use Evernote to its fullest. Another Brilliant Marketing Move from Burger King Last month, I wrote about Burger King’s brilliant 1998 April Fools gag: The Left-Handed Whopper. The burger chain was at it again earlier this year with a new gag that — on the surface — was designed to explain Net Neutrality. Really, it was all about promoting a burger. Check out this video, which Burger King describes on YouTube as follows: The repeal of Net Neutrality is a hot topic in America, but it can be very difficult to understand. That’s why the BURGER KING® brand created WHOPPER® Neutrality, a social experiment that explains the effects of the repeal of Net Neutrality by putting it in terms anyone can understand: A WHOPPER® sandwich.I share it not to take sides in the Net Neutrality debate, but rather to applaud Burger King for another creative, effective marketing campaign that has generated 4.4 million YouTube views. I’m Listening to George Harrison Forty-five years ago today, George Harrison released “Give Me Love (Give Me Peace on Earth).” Such a beautiful song. It became his second #1 hit (“My Sweet Lord”) was the other. He didn’t earn the fame and critical acclaim that his mates John and Paul garnered. But George was great — both as a Beatle (“Here Comes the Sun,” “While My Guitar Gently Sleeps,” and “Something”) and a solo artist. Video Quick Tip: Don’t Fall Into This Common Marketing Trap… I had a marketing professional tell me the other day that she doesn’t like to get marketing emails and so she doesn’t want to use email to promote her business. That is such a huge mistake. I explain why in this video quick-tip… A Quote that Packs a Punch “As long as you hate, there will be people to hate.” – George Harrison *** Any reading, listening, quoting, resourcing that you think we should share? Send us a tip. Until next time, enjoy the rest of this week and the weekend. Tom |
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