| Hello: Here’s the latest edition of MarketVolt’s Monday Mash-up. We’ll kick off every week with this quick collection of tips, recommendations, observations and other interesting, valuable stuff. – Tom |
| Monday, July 23, 2018 MarketVolt’s Monday Mash-UpRecommended Resource Zoho One Packs It All in One Affordable Package Here at MarketVolt, we’ve used Zoho’s CRM and Help Desk manager for years. Last month, we signed on for more — Zoho’s entire suite of products (more than 40) for just $30/user/month. In addition to CRM and Help Desk, Zoho One gives us online invoicing, a chat/support engine for our website, project management, online document signing, an office suite, online document storage, password management, social media campaign management, webinar/presentation software and more. Zoho One apps have replaced other apps which, combined, cost us way more than $30/user/month. It’s an excellent deal. Great Article About Email Marketing Dos and Don’tsEmail “remains the most effective channel marketers have for initiating a conversation and reaching out to their prospects and customers,” according to this great article in Entrepreneur magazine. But too many marketers are running their email campaigns incorrectly. We say it often: Sending everything to everybody every time, regardless of their interests, will undermine your email campaigns. Targeting subscribers with personalized relevant content is the key. This article gets to the heart of this idea. Cutting the Cord with the Help of Tablo Cable and satellite services are too expensive. I’m cutting the cord. To get my local stations, without satellite, I’ve purchased a Tablo digital TV tuner and an inexpensive indoor antenna. You hook the antenna to the Tablo which you connect to your home’s wi-fi router. You can then add Tablo as a channel to your smart TV devices (i.e. Roku, Amazon Fire, Apple TV, etc.). Tablo generates a viewing guide with all the channels your antenna can pull (40, in my case). You can view on any TV connected to your wi-fi network, and you can pause and record live TV. It’s a great way to significantly cut television costs, without losing your local stations. Nelson Mandela’s 100th Nelson Mandela was born July 18, 1918 — 100 years ago this week. To honor his memory, I found two great biographical videos that I share with you now. From the Biography Channel (approximately 3 minutes) https://www.youtube.com/watch?v=xnJD09cPWD8 From the Nelson Mandela Foundation (approximately 13 minutes): https://www.youtube.com/watch?v=jgQBoXsxr8w Inspiring QuoteI serve on the board of a foundation that awards grants and loans to students to help them pay for college. I attended an awards ceremony last week for some of these students. The keynote speaker launched her presentation with the following quote from Nelson Mandela. “It always seems impossible until it’s done.” ***Any reading, listening, quoting, resourcing that you think we should share? Send us a tip. Until next time, enjoy the rest of this week and the weekend. Tom |
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