When a half-ton grizzly bear walks through your campsite, 20 feet from where you’re sleeping, you take stock.
I should know. That happened to me two weeks ago in Alaska.
After sleeping soundly, I crawled from my tent to find my pals comparing notes. They’d heard it, splashing through the creek bed next to our tents.
“Had to be a bear,” they were saying.
Then we saw the tracks. Big as dinner plates.
Then came the stock-taking.
Profound questions like “How am I still alive?”
Turns out there’s a logical answer.
In mid-August, the land in southwest Alaska is covered with ripe berries, and the streams are filled with spawning salmon. It’s an all-you-can-eat buffet for grizzly bears. Easy pickin’s.
Bears know: Why bother trying to take down a nasty, pepper-spraying, gun-toting, punch-throwing, boot-stompin’ human being when you can get your fill with far less effort and risk?
Call it strategic targeting.
Grizzlies do it. So should you.
Ask and answer these questions…
Who are your best, ripest, most plentiful prospects?
Where do they reside?
What are the costs and risks in pursuing them?
Which are easiest to land?
If you’re not asking these questions, you’re probably wasting time and energy chasing difficult prospects…
…while a bounty of opportunity surrounds you on the hillsides and in the streams.
If you are asking these questions, but aren’t sure how to answer them, I can help. I know a ton of great strategies and tactics to help identify and target your best prospects (see p.s. below).
Tom
MarketVolt
p.s. Want to discover how to identify your best prospects and target them most effectively? We can help you do that. MarketVolt’s experts can help you devise creative, smart strategies and tactics for your marketing campaigns. We can help you with content planning, copywriting, email production, blogging or other content marketing. We can show you how to do it, or we can do it for you. If you want to learn more, give me a call (314-529-1431) or email me.