| Hello: Here’s the latest edition of MarketVolt’s Monday Mash-up. We’ll kick off every week with this quick collection of tips, recommendations, observations and other interesting, valuable stuff. – Tom |
| Monday, October 8, 2018 MarketVolt’s Monday Mash-UpVideo Quick-Tip How to Get More of Your Emails Opened, More OftenYou want to increase your open rates? Here’s a video quick-tip we published yesterday to tell you how it’s done. Viewing time 60 seconds. Recommended Reading, Listening and Viewing Program Offers Unique, Artistic Approach to Healing I’m a big fan of SongwritingWith:Soldiers. The website describes it best: “SongwritingWith:Soldiers operates from a simple principle — pair veterans and active-duty service members with professional songwriters to craft songs about their military experiences. With a focus on collaboration and building trust, this innovative program, founded by Austin, Texas singer-songwriter Darden Smith, offers a unique path to helping soldiers, their families, communities and our nation cope with the aftermath of combat duty and the challenges in returning home.” One of those songwriters is Mary Gauthier, who released an album of songs she co-wrote with soldiers or their family members. The album, Rifles and Rosary Beads, is heart-wrenching and brilliant. Here’s a video about it. Time-Saving Tip Mastering One Keyboard Shortcuts Per Week Makes a Difference Most of us know basic keyboard shortcuts (i.e. ctrl-C for copy). But it’s hard to keep track of the less common ones. A friend recommended that I review this list (for Windows) of shortcuts and add just one to my repertoire. I added “Win+L” — lock screen — which is something I do multiple times each day. Then one week later, I added another, then another a week after that. A little time-saving nugget each time I press the keys. Here’s a list of Apple OS shortcuts. Recommended Reading The Power of Emotional Marketing I read a great article over the weekend that discusses a study which “discovered the most successful marketing campaigns were utilizing emotional marketing that brings out the best in people as opposed to those that simply focus on the surface-level, material desires we may have.” Excellent read. Great food for thought. If you read it, please email me to let me know what you think. I’m Paying Attention to… “The Great One” Hockey great Wayne Gretzky, a.k.a “The Great One,” said this: “You miss 100 percent of the shots you never take.” Any reading, listening, quoting, resourcing that you think we should share? Send us a tip. Until next time, enjoy the rest of this week and the weekend. Tom |
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