| Hello: Here’s the latest edition of MarketVolt’s Monday Mash-up. We’ll kick off every week with this quick collection of tips, recommendations, observations and other interesting, valuable stuff. – Tom |
| Monday, November 19, 2018 MarketVolt’s Monday Mash-UpRecommended Reading Early to Bed, Early to Rise… Mash-up reader (and high school buddy) Tim Toole shared this article with me last week. Great advice: How Becoming An Early Riser Can Change Your Life. Marketing Inspiration Brilliant and Funny Holiday Marketing Campaigns Here’s a collection of 15 great marketing campaigns related to the holidays. Which one is your favorite? Email me with your vote and comments. Recommended ListeningHow the Beatles Made the White Album Fifty years ago this month, the Beatles released the “White Album.” This month the album was re-released with re-mastered versions of the original tracks, plus bonus tracks (demos and outtakes). Giles Martin produced the re-release. His father, George Martin, was the man who produced the Beatles albums in the sixties. Last week, NPR released a myth-busting interview with GIles Martin in which he describes how the Beatles made the “White Album.” On this page, you’ll find an interview summary; at the top, you’ll see a play button to hear the entire 44-minute interview. Very entertaining and informative. A Request… Shop Small® on SaturdayMany of our MarketVolt clients are small businesses. On Friday, online vendors and the giant retailers will woo shoppers with “Black Friday” deals. I know those deals are hard to resist. But please save some of your holiday shopping cash for the next day — Small Business Saturday. Our communities depend on small businesses. So please spend some time Saturday supporting local retailers and grabbing lunch at a local restaurant. Happy Thanksgiving I’m looking forward to gathering with family and friends on Thursday to give thanks for all good things. Here’s a quote from Willie Nelson that reminds us that giving thanks should not be a once-a-year ritual: “When I started counting my blessings, my whole life turned around.” Any reading, listening, quoting, resourcing that you think we should share? Send us a tip. Until next time, enjoy the rest of this week and the weekend. Tom |
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