Do you sprinkle salt on your food before tasting it?
If so, Thomas Edison would not have hired you…
…and your marketing might suck.
When interviewing job candidates, Edison would offer them a bowl of soup.
If they salted the soup without first tasting it, Edison would disqualify the candidate.
Edison didn’t want assistants who assumed the soup needed salt or — worse yet — who acted reflexively without thinking.
Edison wanted assistants who acted on evidence.
Test the soup. Add salt only if needed.
Many marketers stumble or fail because they don’t test the soup.
The stumblers act on assumptions, or — worse yet — they act reflexively without thinking.
The best marketers act on evidence.
They measure results. They collect data. They test and compare.
As you market your business, ask, “How will I measure success?”
As you consider strategies and tactics ask, “How can I determine which approach works and which does not.”
Merely asking those questions, can make a huge difference — especially if you act on the evidence.
Tom
MarketVolt
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