| Hello: Here’s the latest edition of MarketVolt’s Monday Mash-up. We’ll kick off every week with this quick collection of tips, recommendations, observations and other interesting, valuable stuff. – Tom |
| Monday, December 3, 2018 MarketVolt’s Monday Mash-UpRecommended Reading People Don’t Mind Marketing. They Mind Irrelevant Marketing Here’s a great article from Copyblogger that explains why you shouldn’t be bummed out by opt-outs. This is one of the best concise pieces about content marketing that I’ve read in a long time. Recommended Resource Reusable Notebook Improves Productivity and Saves Trees Thanks to my friend (and Mash-Up reader) Neal Albritton for recommending Rocketbook reusable notebooks. A damp cloth is all it takes to erase ink from the notebook pages (you need a special eraseable ballpoint pen). Before you erase the content, photograph the pages with the Rocketbook app which converts words to editable text and sends the scanned page(s) to wherever you designate — an email address, Dropbox, Evernote, Google Drive, etc. The multi-page notebooks are a bit of an investment: List prices are $34 for letter size (8.5 in x 11 in / 32 pages), $32 for executive (6 in x 8.8 in / 36 pages) and $16 for mini (3.5 in x 5.5 in / 48 pages). But I think it’s worth it since you don’t have to fuss with disposable paper and trash. Each comes with a pen and a microfiber cloth. Recommended Viewing Ricky Jay — Master of His Craft Ricky Jay was an extraordinary magician, actor, scholar and card sharp. He passed away last month (obit here). I spent time last week watching incredible Ricky Jay videos. Here’s one of my favorites — well worth the 30 minutes. Historic Day Dec. 3: No More Cold WarOn this day in 1989, President George H.W. Bush and Soviet leader Mikhail Gorbachev declared the end of the Cold War during a summit meeting in Malta. Here’s an audio clip from their press conference at the summit. I was born in 1965, during the Vietnam War and less than three years after the Cuban Missile Crisis. I was just 24 when the leaders met at Malta. So I grew up during the Cold War and worried about the threat of nuclear war. Historians can debate how and why the Soviet Union collapsed and who deserves credit. But in these days after President Bush’s passing, I wanted to acknowledge this moment in history. It was an important moment for the country and me — a moment for which he deserves plenty of credit. Quotable “I do not mistrust the future; I do not fear what is ahead. For our problems are large, but our heart is larger.”– George H.W. Bush Any reading, listening, quoting, resourcing that you think we should share? Send us a tip. Until next time, enjoy the rest of this week and the weekend. Tom |
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