| Hello: Here’s the latest edition of MarketVolt’s Monday Mash-up. We’ll kick off every week with this quick collection of tips, recommendations, observations and other interesting, valuable stuff. – Tom |
| Monday, December 17, 2018 MarketVolt’s Monday Mash-UpRecommended Reading The Laws of Human Nature by Robert Greene My buddy recommended The Laws of Human Nature to me over the weekend. I can’t put it down. This is one of those books that’s full of wisdom not just for business, but also for life in general. Recommended Viewing Lord of the Rings Director Brings The Great War to LifePeter Jackson took more than 100 hours of grainy WWI footage. He adjusted the frame rate. He colorized it (using painstaking research down to the right color for uniform buttons). Lip-readers discerned what people on screen were saying. Voice actors were hired to put voices to the footage (researchers determined where soldiers for different units were recruited; so they could put the right accents to the voices). He drew from oral histories, recorded by the BBC in the 60s and 70s, to create voice-over narration. The result: They Shall Not Grow Old, a feature film screening in limited release on just two night — tonight (12/17) and on 12/27. I’m going to see it tonight. Here’s the trailer. Ticket information here. Great Info… Which Metrics Matter? When evaluating your email campaigns, how do you measure success? Here’s a great article that discusses which metrics matter and which ones don’t. Pay attention, especially, to the third point about “surface metrics.” It warns people against, “focusing on surface metrics like opens and web traffic when they should be focusing on deep metrics like email conversions and sales conversions.” Excellent advice in this article. Gratitude Tips Don’t Wait Until the Holidays to Say “Thank You”My inbox and USPS mailbox is filling with thank you notes from vendors and business associates who use this time of year to spread gratitude. That’s nice, but why wait until December to say, “Thanks?” Here’s a blog post I wrote a few years ago that encourages you to make gratitude a year-long practice. Happy Birthday to My Favorite Comic Geek Eugene Levy turns 72 today. I love this guy. He’s never the star, but he’s always a scene-stealer. Here’s one of my favorites — a scene from the mockumentary “Best in Show” in which we learn that Levy’s character, Gerry Fleck, has two left feet — literally. Any reading, listening, quoting, resourcing that you think we should share? Send us a tip. Until next time, enjoy the rest of this week and the weekend. Tom |
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