Monday, March 4, 2019
MarketVolt’s Monday Mash-Up
Twitter delete replies
https://www.impactbnd.com/blog/twitters-hide-reply-feature-adds-more-control-over-the-conversations-on-your-posts
Email stats stupidity https://marketvolt.com/2019/03/beware-of-misleading-stats/
BMW doing content: https://www.impactbnd.com/blog/bmw-redesigned-its-website-for-content
https://www.business2community.com/online-marketing/5-myths-about-online-marketing-that-need-to-be-busted-02176543
Recommended Reading
Story-Telling Master Teaches How It’s Done
Story-telling matters. Whether you’re a marketer promoting a business, a sales person making a pitch, a teacher inspiring students, a parent motivating children or just one of the gang trying to entertain friends, you’ll be better if you can construct and deliver a good story.
That’s why I recommend this book: “Long Story Short: The Only Storytelling Guide You’ll Ever Need.” Written by Margo Leitman — a comedian, winner of multiple Moth storytelling competitions, and founder of the Upright Citizens Brigade storytelling program — this book is both entertaining and practical. It’s a how-to guide for becoming a better story-teller.
Giving it a Try
Search Engine Promises Not to Track You
I’ve been kicking the tires on a search engine called DuckDuckGo. Their promise: We don’t store your personal information. Ever.
The question I have: Will the search results be as helpful as Google’s or Bing’s?
With growing concerns about privacy, a tracking-free search engine could fill a niche.
I’ll keep you posted on whether I like DuckDuckGo.
From the MarketVolt Blog
Stupid, Conflicting Stats Are Driving Me Crazy
I recently saw an info-graphic that claimed to prove why email is “rock-solid, time-and-customer-tested, marketing-approved way to keep your customers coming back for more.” I believe in email, but the stats in the info-graphic are confusing garbage.
In the latest post on the MarketVolt blog, we issue this warning: Beware of misleading stats.
Recommended Reading
Three Human Traits that Haven’t Changed for the Last 10,000 Years
Sure, we all have different target markets. But we’re all marketing to humans. I enjoyed this article that opens with an interesting point, “By placing too much emphasis on what’s next, companies risk overlooking and undervaluing the things that remain constant.”
The Only Thing We Have to Fear…
On this day in 1933, Franklin D. Roosevelt delivered his first first inaugural address. Here’s the transcript and audio recording. Delivered at the height of The Great Depression, this was the speech in which FDR delivered this famous sentence:
“The only thing we have to fear is fear itself.”
Any reading, listening, quoting, resourcing that you think we should share? Send us a tip.
Until next time, enjoy the rest of this week and the weekend.
Tom