Monday, March 11, 2019
MarketVolt’s Monday Mash-Up
Recommended Reading
Story-Telling Master Teaches How It’s Done
Story-telling matters. Whether you’re a marketer promoting a business, a sales person making a pitch, a teacher inspiring students, a parent motivating children or just one of the gang trying to entertain friends, you’ll be better if you can construct and deliver a good story.
That’s why I recommend this book: “Long Story Short: The Only Storytelling Guide You’ll Ever Need.” Written by Margo Leitman — a comedian, winner of multiple Moth storytelling competitions, and founder of the Upright Citizens Brigade storytelling program — this book is both entertaining and practical. It’s a how-to guide for becoming a better story-teller.
Giving it a Try
Search Engine Promises Not to Track You
I’ve been kicking the tires on a search engine called DuckDuckGo. Their promise: We don’t store your personal information. Ever.
The question I have: Will the search results be as helpful as Google’s or Bing’s?
With growing concerns about privacy, a tracking-free search engine could fill a niche.
I’ll keep you posted on whether I like DuckDuckGo.
More Recommended Reading
BMW Driving Business with Content Marketing
Here’s an interesting article about BMW and how the car maker has shifted its website strategy to emphasize content marketing. It’s a great case-study about the power of using informative, entertaining relevant content to engage an audience.
From the MarketVolt Blog
Garbage Data Driving Me Crazy
I recently saw an info-graphic that said email is “the rock-solid, time-and-customer-tested, marketing-approved way to keep your customers coming back for more.”
I believe in email, but this info-graphic was loaded with so much garbage it made my head spin.
In the latest post on the MarketVolt blog, we sort through the garbage and issue this warning: Beware of misleading stats.
Quotable
What’s in a Name?
Civil rights leader Ralph Abernathy was born on this day in 1926. He said this:
“It’s not the name they call you; it’s the name you answer to.”
Any reading, listening, quoting, resourcing that you think we should share? Send us a tip.
Until next time, enjoy the rest of this week and the weekend.
Tom