Monday, April 8, 2019
MarketVolt’s Monday Mash-Up
Great Marketing
Heinz Gets the Story Right
I often tell business people they don’t sell products or services. They sell the outcomes those products and services deliver.
Here’s a great example of marketing that gets this right: A new ad campaign from Heinz that celebrates “150 years of clean plates.”
Here’s Marketing Week’s article about the campaign.
History Lessons
Hank Aaron’s Quest to Pass Babe Ruth
Forty-five years ago today, Hank Aaron hit his 715th home run, passing Babe Ruth to become the all-time long-ball king. I was nine years old at the time, and I remember it well. What I didn’t know at the time was the hell that Aaron went through as he neared the milestone.
He endured racist taunts, death threats and other mistreatment from people who couldn’t stand the idea that an African-American was going to break Babe Ruth’s record.
Here’s an article from a few years back that tells the story. Warning: The article contains some rough, racially-charged language.
Buzz Kill
Marketoonist Mocks TikTok Frenzy
TikTok is the shiny new thing on the internet — a social network that has some marketers scrambling to cash in. Time will tell if there’s anything to it.
Meanwhile, cartoonist Tom Fishburne, whom I wrote about a few weeks back, has captured the irrational frenzy around TikTok in this funny cartoon.
Gender Gap in Marketing
We’re hearing a lot these days about the gender gap in various industries. The marketing industry is not immune. Here’s an interesting article about the gender gap in marketing.
Kurt Cobain died 25 years ago this month (April 3). Here’s something he said that I like:
“I’m not well-read, but when I read, I read well.”
Any reading, listening, quoting, resourcing that you think we should share? Send us a tip.
Until next time, enjoy the rest of this week and the weekend.
Tom