Tuesday, April 16, 2019
MarketVolt’s Monday Mash-Up
Sorry, I’m late.
Of course, I wanted to send this Mash-Up yesterday, on Monday. But time was not on my side over the last few days.
Speaking of Time…
Great Book Helps You Make Minutes Matter — and More
Mary Kutheis’ Making Minutes Matter is a great book. The Making Minutes Matter Method™ helps you set expectations, avoid distractions and make better decisions about how you organize each day. The outcome: Greater happiness and fulfillment.
Learn more and buy it here.
Recommended Viewing
John Oliver on The Opioid Crisis
On his HBO show Last Week Tonight, John Oliver offers biting — but hilarious — commentary on topics in the news. Of course, the opioid crisis is no joke. But Oliver’s take on this week’s show brilliantly uses humor to make some very important and serious points. You can watch it here. (Warning: Oliver uses lots of bad language and crude jokes).
Marketing Tips
It’s Not All About the Numbers
In this great article, Ryan Phelan says: “Your job as a marketer is to serve your customers and to advance your brand story. Some might say their job is ‘I gotta sell my wares. I gotta drive my KPIs (key performance indicators).’ And I would say, ‘I have a responsibility to the people who gave me their email addresses because I’m in the inbox they check many times a day.’
We agree. There are lots of ways to drive the numbers. But some number-driving tactics are the wrong choice if you believe that you want to treat your subscribers with respect.
Gender Neutral Pronouns — What’s the Right Approach
Imagine drafting a blog post or email with this sentence: “If you want to hire a blogger to write for you, it’s important that [PRONOUN] can provide you with relevant samples of [POSSESSIVE PRONOUN] writing.”
What pronoun do you choose? “He?” “She?” “They?”
Which possessive? “His?” “Hers?” “Theirs?”
That’s the question posed in this post from ProBlogger.
Please read it and let me know your opinion.
Basketball great Kareem Abdul-Jabbar was born on this day in 1947. He said:
“I think that the good and the great are only separated by the willingness to sacrifice.”
Any reading, listening, quoting, resourcing that you think we should share? Send us a tip.
Until next time, enjoy the rest of this week and the weekend.
Tom