Monday, June 24, 2019
MarketVolt’s Monday Mash-Up
Myth-Busters
My Pal Adam Blows Away the B.S. About Email Marketing
Adam Kreitman is my friend and one of my marketing heroes. He knows his stuff, and he shares it in emails he sends every Monday through Friday. You can sign up here. He sent an email last night that I especially liked. It starts like this: “Recently I’ve been struck by the glaring lies and misconceptions that still permeate out there about email. So I want to take this moment to clear the air for you dear readers so you don’t fall for the email BS the folks I talk about below do.” It continues here…
Website Tips
Are You Making These Mistakes
I like this article: 10 Web Design Mistakes You’re Making That You Love (& Your Visitors Hate). Great advice that has us re-thinking a couple of things about our own site. How’s your site doing?
Marketing Insights
Why Do People Buy
This is a great summary to help you understand what drives human beings to make buying decisions. Helpful stuff for marketers and salespeople: The seven cognitive shortcuts that dictate what people buy – and what they don’t
Recommended Viewing and Listening
Movie and Soundtrack Echo the 60s California Sound
Laurel Canyon in Los Angeles was the center of folk rock in the mid-1960s. A new movie called Echo in the Canyon tells the story of Laurel Canyon and tracks the creation of a new album on which current artists, led by Jakob Dylan, recreate songs from the era. The movie and the soundtrack are both great — must see/listen for anyone who likes folk rock — such as the Byrds, Buffalo Springfield, The Mamas and the Papas, The Beach Boys and similar artists.
Quotable
Of course it could be better.
That’s not the question, not really.
The question is, “what are you going to do about it?”
– Seth Godin
Any reading, listening, quoting, resourcing that you think we should share? Send us a tip.
Until next time, enjoy the rest of this week and the weekend.
Tom