Monday, July 1
MarketVolt’s Monday Mash-Up
Marketing Tips
How to Humanize Your Marketing and Share Brand Values
You’ve heard me say it many times before: Marketing should not be all about pitching your products and services. Here’s a great article that describes “How to Share Your Brand Values Via Email.“
This is an excellent read.
Great Advertising
Shampoo Company Urges You Not to be a Head-Scratcher
I love this ad campaign from Head & Shoulders. It’s funny and effective. Rather than explain it, I’ll let you see for yourself. (Be sure to click on the thumbnail images below the main one so you see all the ads in the campaign).
Marketing Resource
A Collection of Great Ads, Updated Weekly
I found that Head & Shoulders ad on a site called Ads of the World. This is a great resource for marketers to find great advertisements for entertainment and inspiration. Each week Clio highlights several can’t-miss ads, selected by their editors.
Mindset Reset
You Have Permission to Fail
I love this article about “failing up.” Not only should you embrace the learning that comes with failure, you should also be courageous enough to admit your failures. Your brand and your business will benefit from it.
Happy Independence Day
We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness. — That to secure these rights, Governments are instituted among Men, deriving their just powers from the consent of the governed, — That whenever any Form of Government becomes destructive of these ends, it is the Right of the People to alter or to abolish it, and to institute new Government, laying its foundation on such principles and organizing its powers in such form, as to them shall seem most likely to effect their Safety and Happiness.
– From The unanimous Declaration of the thirteen United States of America, ratified on July 4, 1776.
Any reading, listening, quoting, resourcing that you think we should share? Send us a tip.
Until next time, enjoy the rest of this week and the weekend.
Tom