Monday, July 22
MarketVolt’s Monday Mash-Up
Marketing Guidance
There Are No Universal Truths in Content Marketing (Sort Of)
This is a great article. I encourage you to set aside a few minutes and read it. The key idea: “How you choose to approach content needs to differ depending on what you’re trying to accomplish.” The article goes on to outline different approaches for different goals.
For the “Bad Advice” File
I Hate This Article So Much I Have to Share It
I came across this article from Forbes this morning. It’s a curated collection of tips from an expert panel asked to discuss how to build a B2B marketing campaign. The article is loaded with contradictory points and invalid advice. I’ll elaborate in the email I send on Wednesday. Meanwhile, take a look and let me know what you see. Can you tell what I found so annoying and wrong?
(p.s. Sorry… I try to keep this Mash-Up as positive as possible, and I generally only share content I think is strong. I made an exception in this case because sometimes we can learn from others’ mistakes.)
Marketing Funnies
What Does “Disruptive” Mean?
I met a guy last week who was raving about a new company that he said was “perfectly disruptive.” I hear about “disruptive” companies a lot. It’s supposed to be a compliment. But it may be the most overused cliche in the business world today. Here’s a funny cartoon and accompanying blog post that gets at this idea.
Music Discovery
This Site Offers a Quick Way to Find New Music
When I’m looking to discover something new to add to my playlists, I go to AllMusic.com’s New Releases page. I’ve written before about AllMusic.com. It’s a great resource for learning about artists and reading reviews about their releases. AllMusic reviews music in all genres. Music that doesn’t get reviewed elsewhere gets space on this site. I’ve discovered tons of great music here. The New Releases page is always a great place to start.
Quotable
Emma Lazarus was born on this day in 1849. She was the American poet who wrote “New Colossus,” the poem on the base of Statue of Liberty. Here’s that poem:
Not like the brazen giant of Greek fame,
With conquering limbs astride from land to land;
Here at our sea-washed, sunset gates shall stand
A mighty woman with a torch, whose flame
Is the imprisoned lightning, and her name
Mother of exiles. From her beacon-hand
Glows world-wide welcome; her mild eyes command
The air-bridged harbor that twin cities frame.
“Keep, ancient lands, your storied pomp!” cries she
With silent lips. “Give me your tired, your poor,
Your huddled masses yearning to breathe free,
The wretched refuse of your teeming shore.
Send these, the homeless, tempest-tost to me,
I lift my lamp beside the golden door!”
Any reading, listening, quoting, resourcing that you think we should share? Send us a tip.
Until next time, enjoy the rest of this week and the weekend.
Tom