Monday, October 14
MarketVolt’s Monday Mash-Up
Know Your Customers, Strengthen Your Business
I like this article that offers four simple ways to “know thy customer.” As the article notes, “To increase brand loyalty and relevance in this competitive digital era, you have to show customers that you “get” them.” Amen.
Marketing Tips
How to Use Simple Surveys to Improve and Grow Your Business
One of the recommendations in the article above: Survey your customers. I agree. In fact, last month, I shared that same advice (and tips on how to do it) in a live presentation at an Experts 4 Entrepreneurs (e4e) event. Here’s the video from this presentation.
Funny Advice
Video Reminds Us to Get to the Point
Speaking of e4e, thanks to e4e founder Bill Prenatt for sharing this hilarious video with me. I now share it with you. The simple idea: Why say in 10 words what you can say in one?
Great Advertising
Job Posting Site Captures the Misery of Being Stuck in a Bad Job
I love the print advertising campaign from PNet, a South African job posting service. Good marketing leads prospects to say, “I can relate.” If you’ve ever been stuck in a bad job, you can relate to this.
Quotable
On this day in 1926, “Winnie the Pooh” by A.A. Milne was first published. Here’s something Pooh said:
“You can’t stay in your corner of the Forest waiting for others to come to you. You have to go to them sometimes.”
Any reading, listening, quoting, resourcing that you think we should share? Send us a tip.
Until next time, enjoy the rest of this week and the weekend.
Tom