Monday, November 11
MarketVolt’s Monday Mash-Up
I usually finish each Mash-Up with a meaningful quote. But today is Veterans Day so I’ll jump right in with a quote:
“The valor and courage of our young women and men in the armed services are a shining example to all of the world, and we owe them and their families our deepest respect.”
– Bill Frist
Military Marketing
Veterans Began as Recruits and Recruiting Begins with Marketing
I was born in 1965, eight years before the United States ended the military draft. I remember as a kid wondering whether I would fight in Viet Nam when I grew up.
By the time I was 18, the Viet Nam war and the draft were distant memories. I remember from those days the constant television ads aimed at recruiting young people like me to join the military. Recruiting is big business — marketing business.
Here’s an interesting article from Army Times about how the military struggles struggles to meet and beat projections and how it adjusts when they fall short — just like so many businesses.
The Business of Supporting Veterans
Most cities across America have chambers of commerce designed to help veterans. In MarketVolt’s home town, St. Louis, we have the Midwest Veterans Chamber of Commerce (MVCC). Their mission: “To be the central resource for veterans in business, individuals and businesses that support and hire veterans and non profits that provide resources to veterans to learn, grow and connect.”
I encourage you to find chambers like this in your community. Learn about them. Spread the word. Support them. As the MVCC site says, chambers like this are “Uniting veterans in business for the prosperity of all.”
Marketing Lessons from Two Young Men
Here’s the latest post from MarketVolt’s blog — the story of a brilliant marketing story. The post describes the most successful direct mail letter in history and learn why it worked so well for so long.
Recommended Listening
Van Does it Again
Van Morrison released his first album 52 years ago. He released his 40th studio album last month. Three Chords and the Truth is a great album — maybe not his best, but right up there. I highly recommend it.
Any reading, listening, quoting, resourcing that you think we should share? Send us a tip.
Until next time, enjoy the rest of this week and the weekend.
Tom