| ontent Creation Tips Subject Line TipsEmails can serve your business goals only if people open them. The most critical factor in email open rates: the subject line. The  subject line is the headline for your email. If the headline is not compelling and inviting, the reader will not continue – the recipient won’t open the email.We’ve written a great guide for you entitled “10 Secrets to Write Email Subject Lines that Sell“ Here’s one of the 10 tips: Ask a provocative question. “Would you like to make perfect lasagna?” is a better subject line than “Recipe of the Month: Lasagna.” Here’s a great subject line we saw for a weekly technology newsletter: “Will my device work with Windows 7?” Want more subject line tips? Get them here…  |
| Formatting Tips Paste from Word Trying to paste into a mailing from another source but keep losing the formatting? Frustrating right? Here’s a simple process to avoid this problem in the future. Select and copy the text from the other source.In your mailing select the text you want to replace:Place your cursor at the beginning of the text,Press and hold the shift key while you click the cursor in place at the end of the text. Use the “Paste Plain Text”  button to paste in the new text |
| Recent Changes PNGs In response to many client requests, MarketVolt now allows you to add .PNG images to your mailings — along with .GIF and .JPG images that we have always allowed. PNGs have been around for several years, but many email clients did not suppo  rt them. Fearing that you might create emails with PNG images that would not appear in those clients, we chose not to allow PNG images in MarketVolt emails.We added the capability recently because virtually all of the known email clients now display PNG images properly. You can insert PNG images in your MarketVolt mailings and be confident that your recipients will see them. The PNG format is great for graphics and images that aren’t photographs — especially images with transparent backgrounds (the image in this message is a PNG with a transparent background). We used to recommend the .GIF format for such images, but we now recommend that you use PNG format for such images. We still recommend the JPG for photographs. |
| Coming Soon… Easy Email Entry for Adding Recipients Ever find that you have just a few email addresses you need to add? And you don’t need to enter in all their information; just need to get the addresses in the characteristic for a mailing that your ready to send. Soon, we’ll be making this a whole lot easier. Instead of doing an upload or manually adding one by one, we’ll be adding a new page that will allow you to simply paste in your list of emails. |
| Interactive Survey Quick feedback question… Have you created or customized an online signup form for your mailing list? Click to answer now. (And learn more about this feature…) |
| Check Out Our New Web Site A few weeks ago, we launched our new web site. Check it out here… We think it tells the MarketVolt story in a clearer more concise way than the previous site. We’ll be adding new content over the weeks ahead and tying this site more closely with our blog — on which we share interactive marketing tips and ideas.  If you have any suggestions for the site, please don’t hesitate to share them with us. |
Categories