Happy New Year We hope you enjoyed the holiday season and wish you great success in 2016. Here are some goals we’ve set for 2016 to help you achieve that success:1) Deliver more helpful tips and other valuable content via email, social media, our blog and other channels. 2) Continue to enhance our application to enhance ease-of-use and extend functionality. 3) Integrate our application with more software so you can automate your marketing and communications to save time and money and improve results. |
Quick Tip… How to Track Your Email and Social with Google Analytics  Google Analytics is a great, free tool you can use to track traffic on your web site. If you haven’t deployed Analytics on your site, we recommend you do so soon.With Analytics you can track not only how many people visit various pages on your site, but also how they got there. This means you can track which marketing campaigns — email, social, or any other media — are successfully driving traffic to your site and converting. To enable Analytics tracking, you must use custom links when you drive traffic to your pages. This sounds trickier than it is. Here’s a simple example that demonstrates the concept and explains how you can use Analytics to track your marketing campaigns. |
| Marketing and Sales Advice Why You Need to Master the Art of Selling Ice to an Eskimo  We used to think one could never sell ice to an Eskimo. “Why would an Eskimo need ice?” we thought. We don’t want to be those slick, sleazy salesmen who convince people to buy something they don’t need.Sales and management consultant Dale Furtwengler recently set us straight and helped us discover why Eskimos might need our ice, after all. The lesson we learned is one you can apply to your business to clarify your brand and boost sales. Read more… |
Attention Nonprofits Discover Latest Best-Practices for Internet-Powered FundraisingWe work many nonprofits who use our software and consulting services to help with fundraising and other business functions. As part of our 2016 resolution to offer you more tips and guidance, we’re unveiling a new presentation called Internet-Powered Fundraising which we will present at live events and as webinars.  We’ll show you how to use the internet to achieve your fundraising goals without busting your budget or making your head spin. If you’re in the St. Louis region area on Thursday, January 14, you can see MarketVolt’s Pat Hawn deliver the presentation live in St. Peters, MO. Details about the free event are here. On Thursday, February 18, will deliver the presentation in a free webinar. Details and registration for the free webinar are here. Not with a nonprofit? Don’t worry. We’ll be rolling out live events and webinars to help for-profit companies in the weeks ahead. Stay tuned. |
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