| Hello: Here’s the first-ever edition of MarketVolt’s Monday Mash-up. We’ll kick off every week with this quick collection of tips, recommendations, observations and other stuff that you may value — all designed to entertain, educate and enhance. Enjoy! – Tom |
| Monday, January 8, 2018 MarketVolt’s Monday Mash-Up Recommended reading… …anything by Mike Weinberg. Mike is a sales expert who has written two great books: New Sales Simplified and Sales Management Simplified. I’ve read and re-read both. And his blog (https://www.newsalescoach.com/blog/) is at the top of my link list. Whether you’re an experienced sales champion or just getting started, check out Mike if you have any role in growing a business. Stream this… I can’t get enough of The War & Treaty (https://www.thewarandtreaty.com/) and their debut album “Down to the River.” A husband (Michael Trotter) and wife (Tanya Blount-Trotter) duo, theirs is one of those you-can’t-make-this-stuff-up stories. He was a soldier in Iraq, stationed in one of Saddam Hussein’s captured palaces. His unit found a piano in the basement. When Michael shared the fact he could sing, his fellow soldiers encouraged him to teach himself to play on Saddam’s old piano. For the next three years, he entertained and brought solace to his unit. Fast forward to now (skipping the part about boy returns from war, meets girl who sings like an angel, falls in love, forms a musical act, etc.)… ‘ nuff said. Just listen and let the music speak for itself. Word’s we’re quoting… If the people don’t want to come out to the ballpark, nobody’s going to stop them. (Yogi Berra). Yogi starred on the baseball diamond, not in the marketing biz. But there’s some deep marketing wisdom in that quote. The point: We don’t create desire in the marketplace. We just tap it. It’s better to know your market and deliver what it wants than try to convince your market to buy what it doesn’t want. Recommended resource… I’ve been using LastPass password vault (https://www.lastpass.com) for years. Each time I create a username/password combination, LastPass stores it in my vault. When I revisit a site for which I’ve stored credentials, LastPass automatically loads them into the login form. Simple. Time-saving. Secure. Free. Reason we’re grateful… We gotta give a shout out to Tim Ferriss who delivers great business-building, life-expanding content week-after-week (https://tim.blog/). His Five-Bullet Friday email is the primary inspiration for this Mash-Up. The words and the ideas are ours, but the format and approach were inspired by Tim. We’re grateful for smart, successful people who educate and inspire us! *** And we’re grateful to you for reading. Please email me with requests, suggestions and feedback. What do you like? What don’t you like? Any reading, listening, quoting, resourcing that you think we should share? Send us a tip. Until next time, enjoy the rest of this week and the weekend. Tom p.s. We updated our website last month. Take a look and email me (tom@marketvolt.com) to let us know what you think. |
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