| Hello: Here’s the latet edition of MarketVolt’s Monday Mash-up. We’ll kick off every week with this quick collection of tips, recommendations, observations and other interesting, valuable stuff. – Tom |
| Monday, March 26, 2018 MarketVolt’s Monday Mash-Up Great How-To… Resource I love wikiHOW. Their mission: “…give everyone (yes everyone) a free, practical education on how to do anything.” It’s simple to use. Type in what you want to do — change a tire, tie a half-hitch knot, get red wine stains out of a carpet, create an MS Excel macro, etc — and wikiHOW delivers step-by-step instructions with diagrams. Available in 17 languages, wikiHOW has partnered with telecommunications companies in 42 countries to deliver its service without data charges. I visited wikiHOW last week when I wanted to know… How to Protect Your Private Information on Facebook Timely topic, huh!? I’ve seen countless articles on this topic over the last few days. None made it as simple as wikiHOW (instructions here). If you’re on Facebook and you haven’t canceled your account, you may want to check out this helpful how-to… Also helpful and timely: Request a Copy of Your Archived Facebook Information File (you may surprised to see the info they have). How Smart People Built Great BusinessesI’m listening to How I Built This, an NPR podcast in which Guy Raz interviews founders of well-known companies and delves into the stories of how the companies were created. Atari & Chuck E. Cheese’s (Yep, the same guy…Nolan Bushnell). Southwest Airlines (Herb Kelleher). Teach For America (Wendy Kopp). Instagram (Kevin Systrom & Mike Krieger). Kate Spade (Kate & Andy Spade). Jeni’s Splendid Ice Creams (Jeni Britton Bauer). And more… You don’t have to be an entrepreneur to love this stuff. Great stories. Fascinating lessons for business and life. How to Build a List When People are Weary of Sharing Their InfoHere’s an oldie-but-goody from the MarketVolt Blog: Don’t Put Greedy Signup Forms on Your Website. People are rightly on guard when websites ask for their personal information. So the less you request, the better. We published this post in 2013. It’s more pertinent than ever today. Quote We’re Pondering (and Still Trying to Process) From the full-page advertisement that Facebook ran in the New York Times, Wall Street Journal, Washington Post and six UK newspapers on Sunday: “We have a responsibility to protect your information. If we can’t, we don’t deserve it. You may have heard about a quiz app built by a university researcher that leaked Facebook data of millions of people in 2014. This was a breach of trust, and I’m sorry we didn’t do more at the time. We’re now taking steps to make sure this doesn’t happen again. We’ve already stopped apps like this from getting so much information. Now we’re limiting the data apps get when you sign in using Facebook.” That last line is the kicker. Seems to me the apology implies that a rogue app is more to blame than Facebook. But the more I look into this, the more I discover that we’re exposing vast amounts of data merely by signing into Facebook — even if we don’t interact with some rogue quiz app. We’re still pondering and still researching. More to come on this topic. Reasons I’m Grateful Spring. (For our readers in the southern hemisphere, Fall ain’t bad, either.). *** Any reading, listening, quoting, resourcing that you think we should share? Send us a tip. Until next time, enjoy the rest of this week and the weekend. Tom |
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