| Hello: Here’s the latet edition of MarketVolt’s Monday Mash-up. We’ll kick off every week with this quick collection of tips, recommendations, observations and other interesting, valuable stuff. – Tom |
| Monday, April 2, 2018 MarketVolt’s Monday Mash-Up Favorite Fool’d-yas Happy April! Once a year, I welcome fake news. National Public Radio (NPR) and the British Broadcasting Corporation (BBC) have long histories of April fooling their audiences. My favorite: The 1957 BBC report about the “Spaghetti Harvest” in Switzerland. Here’s the full video and here’s a recent BBC look back with the producer describing how they pulled off the hoax. My favorite from NPR: In 1996, they reported that Starbucks was building a transcontinental pipeline to transport coffee beans from Seattle to the east coast. At the time, Starbucks was already big enough to make such a hoax believable. It had nearly 2,000 stores across America. Today, Starbucks has more than 26,000 stores across the globe! Yet still no pipeline. Our Most Popular Free Resource We offer a ton of free marketing resources on our website. The most popular: 10 Secrets to Write Subject Lines that Sell. If you don’t have a copy, click here to grab one now. How to Discourage Negative Behavior I saw a news report this morning about minors and e-cigarettes. It’s a disturbing trend. MarketVolt works with lots of schools. I feel for the educators who are trying to combat this problem. The news story didn’t help. It featured several young people suggesting that “everyone is doing it.” Reports like this make the problem worse by normalizing bad behavior. Here’s a great article that discusses how human beings follow the crowd. You encourage negative behavior when you normalize it. Important lessons for educators, parents and marketers. Go-Giver Sneak Peek I’m a big fan of the Go-Giver books by Bob Burg and John David Mann. Next week, they will release the fourth book in the series: The Go-Giver Influencer. If you haven’t read the first three, I recommend you start with those (links to order from various sources here). They’re quick reads that could change your approach to business and life. And if you can’t wait for the new book to arrive on April 10, you can read ther first two chapters now by clicking here. Quote We’re Pondering From the Go-Giver (A Little Story About a Powerful Business Idea): “The Law of Value: Your true worth is determined by how much more you give in value than you take in payment.” (The Law of Value, the first of “The Five Laws of Stratospheric Success.” *** Any reading, listening, quoting, resourcing that you think we should share? Send us a tip. Until next time, enjoy the rest of this week and the weekend. Tom |
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