| Hello: Here’s the latest edition of MarketVolt’s Monday Mash-up. We’ll kick off every week with this quick collection of tips, recommendations, observations and other interesting, valuable stuff. – Tom |
| Monday, June 18, 2018 MarketVolt’s Monday Mash-Up I’m Reading… An Excellent Article About the Benefits of Email Marketing Last week, I found this great article on MarketingLand.com that describes email marketing as “oft-overlooked backbone of successful content marketing & SEO.” Recommended Resource… Bananatag Email Tracking Email marketers know the value of tracking who opens or clicks links in their bulk emails. Many people assume open- and link-tracking is not possible with one-to-one emails sent through Gmail, Outlook or other email clients. But it is possible with Bananatag. The free version allows you to track five emails per day. That’s a good way to get started with the tool. For $10/month, you can track up to 100 emails per day. This won’t replace email marketing services that are designed for sending bulk emails. But it’s a great way to track one-to-one sales or support emails. I’m Listening To… Paul McCartney Solo Songs Paul McCartney celebrates his 76th birthday today. He was only 27(!) when The Beatles broke up in 1969. He’s been on his own for 49 years. Here’s Rolling Stone magazine’s list of Paul McCartney’s 40 Greatest Solo Songs. I’m going to spend the day listening. I Recommend… Documentary About Mr. Rogers I was three years old when Mister Rogers’ Neighborhood made its national debut in 1968. The show was must-see-TV in my house. A new documentary, Won’t You Be My Neighbor, tells the story of Fred Rogers and his television show. I saw it last night and loved it. Long before we heard the term “personal intelligence,” Rogers was teaching us about the importance of kindness and caring and open-mindedness and empathy. These were great lessons for children, and they’re important lessons today. Wise Words from Mr. Rogers “There are three ways to ultimate success: The first way is to be kind. The second way is to be kind. The third way is to be kind.” *** Any reading, listening, quoting, resourcing that you think we should share? Send us a tip. Until next time, enjoy the rest of this week and the weekend. |
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