| Hello: Here’s the latest edition of MarketVolt’s Monday Mash-up. We’ll kick off every week with this quick collection of tips, recommendations, observations and other interesting, valuable stuff. – Tom |
| Monday, September 17, 2018 MarketVolt’s Monday Mash-UpRecommended Reading and Listening Malcolm Gladwell I think I’ve read every one of Malcolm Gladwell’s books. The Tipping Point remains my favorite. It’s a quick read, and it may change the way you look at business and your life. I highly recommend it. I also recommend Gladwell’s podcast, Revisionist History. Every week, Gladwell “will go back and reinterpret something from the past: an event, a person, an idea. Something overlooked. Something misunderstood.” I never miss an episode. They’re all great. From the MarketVolt Blog Email Practices to Avoid — Unless You Want to LOSE Subscribers There’s a funny episode of the old Seinfeld TV show in which a rental car company doesn’t have the car Jerry reserved. Jerry notes that the company knows how to make a reservation; it just doesn’t know how to keep a reservation. Same goes for many businesses that know how to add someone to their email list, but they don’t know how to keep them on the list. I recently sent this post from the MarketVolt blog archives to someone who was losing email subscribers in droves. Good dos and don’ts for building and keeping an email list. I’m Listening to… Hank Williams, Sr. Hank Williams lived hard and died young. He was born on this day in 1923 so today is his 95th birthday. He was only 29 when he died. But in his short time on earth, Williams recorded 35 Top-10 singles (five released posthumously) and 11 ranked number one on the Billboard Country & Western Best Sellers chart (three posthumously). Wow! So I’m listening to old Hank today. Here are 10 of the best… that are on today’s playlist.More Recommended Reading Proofreading Tips I have to admit: I’m not a great proofreader. That’s why I was happy to find this post on the always-great Copyblogger website: 10 Modern Proofreading Tips to Catch More Avoidable Goofs I Love This Quote I was putting the finishing touches on this email when my friend Dixie Gillaspie posted this quote on her twitter feed (so I changed gears and decided to share it with all of you this week):”Never be bullied into silence. Never allow yourself to be made a victim. Accept no one’s definition of your life; define yourself.” ~ Harvey FiersteinAmen. Thanks @DixieDynamite for sharing this one! ***Any reading, listening, quoting, resourcing that you think we should share? Send us a tip. Until next time, enjoy the rest of this week and the weekend. Tom |
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