| Hello: Here’s the latest edition of MarketVolt’s Monday Mash-up. We’ll kick off every week with this quick collection of tips, recommendations, observations and other interesting, valuable stuff. – Tom |
| Monday, October 29, 2018 MarketVolt’s Monday Mash-UpRecommended Viewing Five TED Talks on Leadership “We Are All Leaders…whether we have the title or not.” So says the iMPACT blog which shares five great TED talks on leadership. I’ve viewed them all and agree with iMPACT’s recommendation. From the MarketVolt Blog Appreciate Your Clients Year-Round, Not Just Over the Holidays November and December are the “holiday season.” Here come the holiday thank you notes and gifts from grateful vendors. Maybe you’ll send them to your customers. A few years ago, I wrote this post in which I wonder why so many businesses show gratitude one time per year. Gratitude should be a year-round exercise. Marketing Mishap Subway Struck the Wrong Chord with Halloween AdI was looking for examples of good Halloween-related advertising when I came across this 2014 advertisement from Subway. The gist: An attractive woman reminds her office mates that they should eat Subway’s healthy sandwiches so they can “stay in shape for all the (Halloween) costumes.” She then appears on screen in a variety of tight-fitting, “attractive, spicy, foxy” outfits. The ad didn’t go over so well with the twitter-sphere. Here’s an article from The Hollywood Reporter that catalogs some of the social media reactions. Subway issued a statement saying some people “may not have picked up on the intended humor.” What do you think? Harmless humor or misogynistic body-shaming? Either way, it’s an interesting marketing study. Recommended Reading Parable About Penguins to Help You Manage Change I read last week an article about the rapid melting of polar ice. Unsettling news for a changing planet. It reminded me of one of my favorite business books which I re-read that day in one sitting (yes, it’s a short, quick read): Our Iceberg is Melting. The book is a simple fable about a group of penguins who have to adopt as the ice on which they live begins to melt. Of course, it’s really a book about how we humans can adopt to unsettling change. A great, easy read. Hopeful Words to Ponder These are the final words from the book I mentioned above: “…We never cease to be amazed at how many iceberg problems exist in our rapidly changing world. We never cease to be amazed at how difficult those problems can be to see and solve. But most of all, we never cease to be amazed at the creative ways people invent to jump ahead and develop better futures for very small groups, for very large organizations, and for themselves personally” Any reading, listening, quoting, resourcing that you think we should share? Send us a tip. Until next time, enjoy the rest of this week and the weekend. Tom |
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