| Hello: Here’s the latest edition of MarketVolt’s Monday Mash-up. We’ll kick off every week with this quick collection of tips, recommendations, observations and other interesting, valuable stuff. – Tom |
| Monday, November 5, 2018 MarketVolt’s Monday Mash-UpMarketing Tips How to Wield Influence to Grow Your Business My son, Jacob, is a great fisherman, and he has attracted on social media followers who like the pictures he’s posting. I’ve learned some valuable marketing lessons by seeing how businesses treat Jacob as an influencer and wish to work with him to promote their products. I share some of the lessons in this post from the MarketVolt blog. Recommended Reading Create a “Customer Service Culture” Shep Hyken is a customer service and experience expert. His blog is great. I learn something valuable every time I read it. Conspiracy Theories Has Elvis Really Left the Building On this date in 1971, Elvis Presley performed in Minneapolis. After the final number, the crowd went wild and was chanting for another encore. Promoter/announcer Al Dvorin encouraged the crowd to go home by saying, “Elvis has left the building.” He wasn’t the first to use the phrase at an Elvis concert, but he is often credited with making the phrase stick. But the question remains… Has Elvis really “left the building.” Here’s an article that outlines 10 of the most popular “Elvis is Alive” conspiracy theories. And here’s a video of Mojo Nixon singing “(619) 239-KING” — in which he encourages Elvis to come out of hiding and call him. Funny song. Innovative Hotel Branding Thanks to Mash-Up reader David O. England for sharing this with us… A new hotel is generating a lot of buzz for its unique design. The hotel is just down the street from MarketVolt’s headquarters. Fox Business ran a story, calling it the “first hotel in the world to allow guests to pick a room based on color.” That’s not the only design innovation. Watch the Fox story for more. I like it. I’m always interested to learn how businesses bend the rules. What do you think of this? Good innovation or meaningless gimmick? Please reply if you’d like to share your thoughts. The Things We Take For Granted On this day in 1872, Susan B. Anthony was arrested when she tried to vote. It would take another 38 years (1920) before The Nineteenth Amendment to the U.S. Constitution would finally be ratified: “The right of citizens of the United States to vote shall not be denied or abridged by the United States or by any State on account of sex.” Fast forward another 44 years to 1964 when the Twenty-fourth Amendment was ratified, abolishing poll taxes and literacy tests that were being used to suppress African-American and other poor voters in southern states. Please vote on Tuesday. Any reading, listening, quoting, resourcing that you think we should share? Send us a tip. Until next time, enjoy the rest of this week and the weekend. Tom |
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