| This will be a shorter, holiday version of the Monday Mash-Up… |
| Monday, January 21, 2019 MarketVolt’s Monday Mash-Up Recommended (Reading time <1 minute) How to Be Honorable by Seth Godin Seth Godin is a master at making a big point with few words. Here’s an 88-word post about “Honor” that offers a huge, important lesson. In Honor of…? Does this Truck Ad Tarnish MLK’s Memory? Today we celebrate Dr. Martin Luther King, Jr. Last February 4, on Super Bowl Sunday, just a few weeks after the 2018 MLK Day, Dodge aired a television ad that sparked heated debate. The ad’s audio features a recording of King delivering a sermon 50 years earlier, to the day, February 4, 1968. He preaches service. The lays visuals on top of King’s audio. The visuals tell a story about hard work and sacrifice and love and service. Scenes of hard-working Americans, disaster-site volunteers, football teammates and Marine Corp platoon-mates, parents and children hugging. Halfway through the ad, we see a RAM truck, just for a moment. As King’s voice fades to silence, we see the Dodge logo and the tagline: “Built to Serve – RAM.” The Martin Luther King Estate worked with Dodge and approved the ad. Still, it sparked outrage. Here’s an article that summarizes the debate well. What do you think? Please email me (tom@marketvolt.com) if you want to share your thoughts. I’d love to hear from you. Quotable A Few of My Favorite Quotes from MLK “A genuine leader is not a searcher for consensus but a molder of consensus.” “We must live together as brothers or perish together as fools.” “No person has the right to rain on your dreams.” Any reading, listening, quoting, resourcing that you think we should share? Send us a tip. Until next time, enjoy the rest of this week and the weekend. Tom |
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