Monday, January 28, 2019
MarketVolt’s Monday Mash-Up
From the MarketVolt Blog
Lessons Galore After Google Bans Ads on Tingle-Inducing Videos
Just published on our blog: A post about one of the strangest businesses I’ve ever encountered — and how it put all its advertising eggs in one basket. Bad idea. Google nearly killed the business when it banned the business from the ad network.
Read more…
What Do You Think of This?
Beer Giant Pre-Releases Self-Congratulatory Super Bowl Ad
Budweiser just released for early viewing its 2019 Super Bowl ad.
The ad’s soundtrack: Bob Dylan’s “Blowin’ In the Wind.”
The ad’s message: I’ll let you see for yourself.
My reaction: I’m not a fan.
What do you think? Email me (tom@marketvolt.com) if you want to share your thoughts.
Short and Sweet
Great Advice to Make Your Content Reader-Friendly
ProBlogger is a great resource for content marketers — especially those who are blogging.
Here’s a great post published they published last week: How to Write Short Sentences and Paragraphs the Right Way (and Why It Matters)
Recommended Reading
Darden Smith Explores and Inspires Creativity
Darden Smith is a singer-songwriter who has written a great book — “The Habit of Noticing: Using Creativity to Make a Life (and a Living)”
I’m halfway through and loving it. Here’s how the book is described on his website: “The (book) is a look at where he comes from, what he’s seen and heard as he tried to figure out how to get along in the world, his inspirations and influences, the importance of commitment and endurance in tough times, why you should always be yourself, and the beauty that comes from finding meaning in your work and your life.
You don’t have to know Darden Smith or his music to enjoy this book (but I recommend that you check out his music, too).
Wise Words
Darden Smith On Risk-Taking and Seeking Help
Just because I don’t know what I’m doing when I start
Doesn’t mean that I don’t make it happen.
I just need help.
Be willing to fail and you just might win.
We’re capable of doing, of being many things if we just say yes.
Be brave enough (or dumb enough) to try.
If you just get going, and keep your eyes open,
You’ll find the help you need.
Any reading, listening, quoting, resourcing that you think we should share? Send us a tip.
Until next time, enjoy the rest of this week and the weekend.
Tom