Monday, February 25, 2019
MarketVolt’s Monday Mash-Up
Recommended Reading
The Importance of Being “Human”
We live in the “information age.” When information is at everyone’s fingertips, distributing knowledge is not enough to stand out and cut through the noise. Here’s a great article about how demonstrating your humanity and building trust will help you stand out and connect with people.
Recommended Viewing
Seth Myers Skewers “Green Book” and Other “White Savior” Films
Green Book won the Oscar last night for best picture. I thought the move was entertaining, but I also understand and agree with some of the criticism about the film. Rather than outline the critics’ points, I’ll leave it to late night host Seth Meyer who spoofed “Green Book” and similar films with this trailer for the mock film “White Savior.” Whether you agree with the critics or not, Meyers’ spoof is very funny.
Did you see “Green Book?” What did you think? Your thoughts on Meyer’s spoof?
More Recommended Viewing
Green Book Background
For those who didn’t see the film, “Green Book” refers to the book that served as a directory of businesses that served African-Americans. For decades, African-Americans relied on the book while traveling to find places where they could stay and shop and avoid places where they were, at best, unwelcome and, at worst, flirting with danger.
The Smithsonian Channel is broadcasting a great one-hour documentary — available for free online viewing — about the history of the Green Book. It’s very interesting history — whether or not you’ve seen the popular film.
Graphic Designers Critique Movie Posters
I’m not a graphic designer, but I always find it helpful and informative to hear designers critique others’ work. It offers a different perspective on what matters in marketing.
So thank you to Mash-Up reader Lisa G. who shared this article from last week: “Which top Oscar contender had the best movie poster? Designers break down the good and the bad — and point out things you may have missed”
Quote I’m Pondering…
George Harrison was born on this day in 1943. He said this:
“I wanted to be successful, not famous.”
Any reading, listening, quoting, resourcing that you think we should share? Send us a tip.
Until next time, enjoy the rest of this week and the weekend.
Tom