I was at a concert last night and heard some lyrics that made me think:
“That’s a great marketing lesson.”
(I couldn’t help it. That’s where my mind goes).
Here are those lyrics from an old Kris Kristofferson song called “To Beat the Devil:”
If you waste your time a talking
To the people who don’t listen
To the things that you are saying
Who do you thinks gonna hear?
Here’s the lesson:
Know your target market and aim carefully to interact with it.
If you spray your content and pitches all over the place, without regard for whom you target…
…you’re pissin’ in the wind (Sorry for that image, but it makes the point).
You’re wasting your time and money a talking to people who won’t listen.
That’s all.
Tom
MarketVolt
p.s. We help businesses identify and connect with their target markets so people will listen to what you’re saying. If you want to discuss how to make it happen for your business, email me at tom@marketvolt.com. For no charge and no strings attached, we’ll discuss with you how you’re building email lists, generating new leads and generally finding and connecting with prospects.
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