A marketing novice wondered whether a direct mail ad he received from a restaurant was any good. He described the ad in an online discussion board and waited for responses.
Dozens of people replied with all sorts of marketing advice.
Lots of them said they liked the ad.
Some asked to see the advertisement so they could analyze it more carefully.
Others said there was no way to know if the ad was good without assessing “a variety of factors.”
One wise person replied, “Is the restaurant busy?”
Pretty good question. The bottom line.
Sure, some businesses do well…
…despite bad advertising.
And some businesses do poorly…
…despite good advertising.
But more often than not, good marketing leads to a better, busier business.
Tom
MarketVolt
p.s. We help businesses identify and connect with their target markets so people will listen to what you’re saying. If you want to discuss how to make it happen for your business, email me at tom@marketvolt.com. For no charge and no strings attached, we’ll discuss with you how you’re building email lists, generating new leads and generally finding and connecting with prospects.
p.p.s. If you like these emails, please do me this favor: Forward this to someone who might also enjoy it and encourage them to sign up for future emails on our website at MarketVolt.com.