Monday, July 15
MarketVolt’s Monday Mash-Up
Excellent Advice
Four Email Marketing Goals For Your Business, With Examples
This is a great article from MarketingProfs. Excellent advice with how-to examples. You have to sign up for a free MarketingProfs membership. But it’s easy to do that, and the content on their site is well worth it!
Amusing Enlightening Video
Generic Brand Video Mocks Messaging Cliches
This video is funny. And it probably will seem familiar. That’s the point. It demonstrates how easily marketers fall into familiar, cliched patterns to deliver their messages — how they rehash tired cliches, thinking they’re saying so much when they’re actually saying so little.
More Email Marketing Tips
How to Get More Email Clicks
Here are some excellent tips about how to make your emails more engaging and increase clicks.
Recommended Viewing
If You Like the Beatles…
I recently saw a movie I liked: Yesterday. The premise: A struggling singer/songwriter in England gets hit by a bus. When he wakes up, everyone in the world — including Google — has no recollection of the Beatles, except him. When he performs a Beatles song for his friends, they think he has written a masterpiece. Guess what happens next? There’s nothing very deep about this film. The romantic stuff is predictable. There’s a twist at the end that makes some people cringe. But, still, I liked it, and I recommend it.
If you’ve seen it, let me know what you thought.
Quotable
Russian author Anton Chekhov died on this day in 1904. He said this:
Knowledge is of no value unless you put it into practice.
Any reading, listening, quoting, resourcing that you think we should share? Send us a tip.
Until next time, enjoy the rest of this week and the weekend.
Tom